Zeya He Assistant Professor
Education
B.E. in Urban Planning, Sichuan University (China); M.S. in Geography, Peking University; Ph.D. in Business Administration, Temple University. CHIA.
Expertise & Research Interests
- Visual Marketing of Destinations, Hotels and Restaurants
- Digital Media Technology and Consumer Experience
- Service Environment Design
- Computational Content Analysis
Career Highlights
Author of more than 14 peer-reviewed journal articles and conference proceedings, including Tourism Management, Journal of Service Management, International Journal of Hospitality Management, and Journal of Hospitality & Tourism Research; taught Marketing in Hospitality and Tourism and Designing Tourism Experience at Temple University before joining Hilton College in Fall 2020; brings consulting experience in destination marketing and skills in experience design to her classroom; currently teaches Hospitality Marketing.