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Zeya He Assistant Professor

Education
BE in Urban Planning, Sichuan University (China); MS in Geography, Peking University; Ph.D. in Business Administration, Temple University. CHIA.

Expertise & Research Interests

  • Visual Marketing of Destinations, Hotels and Restaurants
  • Digital Media Technology and Consumer Experience
  • Service Environment Design
  • Computational Content Analysis

Career Highlights
Author of more than 14 peer-reviewed journal articles and conference proceedings, including Tourism Management, Journal of Service Management, International Journal of Hospitality Management, and Journal of Hospitality & Tourism Research; taught Marketing in Hospitality and Tourism and Designing Tourism Experience at Temple University before joining Hilton College in Fall 2020; brings consulting experience in destination marketing and skills in experience design to her classroom; currently teaches Hospitality Marketing.