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Rachel Hyunkyung Lee Doctoral Student Faculty

B.S. in Business Administration, Chung-ang University (Seoul, Korea); M.S. in Marketing and Business Administration, Korea University (Seoul, Korea); M.S. in Hospitality Management, University of Houston.

Expertise & Research Interests

  • Sustainability
  • Artificial Intelligence (AI) Usage
  • Consumer Behavior and Psychology
  • Foodservice Management

Career Highlights
Gained six years of industry experience working across the United States and South Korea in the areas of marketing, sales, customer service, and lodging and foodservice management; author or co-author of more than six peer-reviewed journal articles, book chapters and conference proceedings, including the Journal of OOH Advertising Researcher, the West Federation CHRIE, and the International Council on Hotel, Restaurant, and Institutional Education; serves as treasurer of the Hilton College Doctoral Student Association.