Hashtags are used to group posts that are related to a common topic. They can be tapped or clicked to see other posts that are about the same topic. Many brands have a set of hashtags they use and encourage others to use on social media. The University of Houston uses #GoCoogs and #UniversityOfHouston as its official, general-use hashtags.
Other hashtags exist for more specific use cases, such as #ForTheCity for Men's Basketball, #TrueWellEverBe for the Alumni Association, #OfficialCoog for newly admitted students and #UHGrad for graduation season. Be mindful of the hashtags you are using to ensure that your post is not associated with content that you did not intend.
The overuse of hashtags can appear spammy and will not improve your content's performance. If you are replacing parts of sentences with a #Hashtag (as we've done in this sentence), make sure that you are only doing so when the hashtag is extremely relevant to the content. Take the use of #CougarRedFriday in the following post as an example:
Tomorrow is the first #CougarRedFriday of the semester! 🔴— University of Houston (@UHouston) August 25, 2022
If you're a new Coog and haven't heard: It's tradition to dress in red every Friday to show off your Cougar spirit. Get your outfit ready now so you don't forget in the morning! https://t.co/qFI7ZXIrdh
Also, make sure to capitalize the first letter of each word in hashtags that contain multiple words so that your content remains the most accessible.