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UH Go Mobile App Guidelines

The UH Go mobile app is the official university app for the University of Houston.  It is the one-stop shop for all app functions to the university’s audience: students, faculty, staff and visitors. UMCMR helps manage the app brand, user experience (including navigation and content hierarchy) and notifications.  

This document is the implementation of guidelines for the “UH Go” mobile application. This document has been developed to aid stakeholders, to familiarize support team members with the best practices, and to help ensure that users have a positive experience when viewing and interacting with the app.

It is University Marketing’s recommendation to use the Collage Template only.  This template has everything the other templates have with the additional ability to apply some customization.

All screen content must adhere to the UH Brand Guidelines. New modules and screens are subject to Brand Review and must be approved by UH Branding. This will be coordinated through the development and implementation cycle with UIT.

Brand does need to review copy changes or screen updates using images that have already received Brand approval.

  • Text size should be easy to read
  • There must be sufficient contrast between foreground colors (text and graphics) and background colors to accommodate low vision and colorblind users
  • Images and user interface elements must include a text component to accommodate screen reading software
  • Use language your audience will understand
  • The less copy the better — keep your message clear and concise
  • Condense paragraphs into bullet points when possible
  • Use headings to break content up into sections
  • Images should be used to help the user navigate and understand content
  • Do not use images purely for decoration
  • Ensure UH has permission to use the photo or graphic
  • Images should be optimized for mobile
    • File size should be no larger than 250 KB for large photos, 100 KB for thumbnail images, and 50 KB for icons
    • Image dimensions should be saved at least 2x the intended size on the screen to display without distortion on high resolution displays
  • Banners should have a simple design and message 
    • Formats: PNG, JPG (high-quality recommended)
    • Size: 1400px X 190px
    • Must adhere to the UH Brand Guidelines
    • Can be placed on the home screen or gateway screens
  • Home screen banners are reserved for news/events that appeal to or affect the majority of the university community
    • News and events should be relevant to the user/persona
    • News and events should be timely, not evergreen
    • Events should be related to the university’s big rocks or strategic initiatives (e.g., arts, athletics, energy, health, student success)
    • Events must have a date, time, and location
  • Clickable banners should include a clear call to action
  • Request for banners must be made 2 weeks in advance
  • Requests can be sent to uhgosupport@uh.edu. You must include the following with your request
    • To and From dates that the banner should run
    • The screen you are requesting the banner to be placed on
  • UMCMR must approve all banners
  • Banners will be managed at the discretion of UMCMR
  • Keep forms simple — include only the fields that are absolutely necessary
  • For longer forms, divide into multiple screens and include a progress bar
  • Use short names for buttons
  • Button names should indicate the action performed by pressing the button
    • E.g., “Sign Up,” “Apply Now,” “Request Information,” “Purchase Tickets”

Users don’t expect to find social media content in the UH Go mobile app. Don’t replicate social media posts or include social media feeds. Keep social media content on relevant networks/apps (e.g., Facebook, Twitter, Instagram, etc.).

Please reference Push Notification Policy for more information.
  • Message content should be relevant to the user/persona
  • Message quantity should be kept to a minimum
  • Bluetooth beacons can be used to send notifications to users at specific locations and should link to screen content for additional information
  • Updates to the app should be messaged to the user only when a significant addition or change is made.
  • Updates to screen content should not be messaged to the user unless a critical change has been made
  • Home screen banners are reserved for news/events that appeal to or affect the majority of the university community
    • News and events should be relevant to the user/persona
    • News and events should be timely, not evergreen
    • Events should be related to the university’s big rocks or strategic initiatives (e.g., arts, athletics, energy, health, student success)
    • Events must have a date, time, and location
  • The home screen and sub-screen menus should be limited to as few items as possible
  • Home screen and sub-screen menus may include icons to help distinguish menu options
  • When an icon is used, a visible text label should be used to communicate the meaning and reduce ambiguity
  • New icons can be requested by and must be approved by University Marketing
  • Home screen banners are reserved for news/events that appeal to or affect the majority of the university community
    • News and events should be relevant to the user/persona
    • News and events should be timely, not evergreen
    • Events should be related to the university’s big rocks or strategic initiatives (e.g., arts, athletics, energy, health, student success)
    • Events must have a date, time, and location