The Student Affairs Office of Marketing and Communication's mission is to empower departments and units within the Division of Student Affairs to craft compelling integrated marketing strategies for their diverse array of events and initiatives. We are here to be your partner in storytelling, ensuring that your department's narrative aligns seamlessly with our overarching brand promise.

Branding is more than just aesthetics; it is about fostering a consistent and impactful message across all channels, both print and digital. At our university, our brand represents a commitment—to students, faculty, staff, alumni, donors, and the wider community. As marketing and communication professionals, we are dedicated to upholding the integrity of the University of Houston (UH) brand while infusing it into our collective marketing efforts.

By centering our focus on the university's brand identity, the Student Affairs Office of Marketing and Communications aims to elevate awareness and interest in your programs and services, ultimately encouraging greater engagement and participation.

We believe in collaborative partnerships, working closely with your unit to shape its marketing vision and strategic trajectory. This collaborative approach merges your unit's mission, vision, and values with actionable insights gleaned from data, resulting in tailored action plans to drive future marketing objectives. Some highlights of our collaborative process include:

• Integrating assessment tools throughout your marketing initiatives, from inception to evaluation.
• Brainstorming innovative marketing concepts and strategies that resonate with today's students.
• Identifying synergistic opportunities for marketing collaboration with other university units.
• Crafting comprehensive marketing plans that serve as roadmaps for achieving your goals.

Please be aware that while our office provides advisory services for the development of marketing plans, strategies, and tactics, it remains the responsibility of the requesting department to oversee the execution and implementation of these initiatives. We are here to offer guidance and support every step of the way.