The Hobby Hour: Latino Voters and the 2024 Elections 

Political strategist and author Mike Madrid will discuss the impact of Latino voters on the 2024 elections and the future of politics. Madrid will share highlights from his new book, "The Latino Century: How America's Largest Minority is Transforming Democracy," and how both major political parties tend to misunderstand the fastest-growing segment of the American electorate. Latinos have, historically, had lower voter and civic participation rates than other ethnic groups. At a time of rapid cultural change in the U.S., how do Democrat and Republican leaders avoid misconceptions and reach and appeal to Latinos? Jim Granato, dean of the Hobby School of Public Affairs, will moderate the virtual conversation. You can watch The Hobby Hour on the school's YouTube and Facebook channels at noon on Wednesday, October 23.

About the Panelists

Mike Madrid is a nationally recognized political consultant and expert on Latino voting trends. He is also a veteran senior adviser on Latino outreach strategies and communications for local, state and national political campaigns for both parties. He co-founded the Lincoln Project, a prominent political action committee. Madrid is a senior fellow at UC Irvine's School of Social Ecology.

About the Moderator

Jim Granato is the dean and a professor at the Hobby School of Public Affairs. His teaching and research interests are political economy, policy analysis, econometrics and statistical modeling. 

The Hobby Hour is an interactive discussion about public policy and politics hosted by the Hobby School of Public Affairs at the University of Houston. Watch the show on the Hobby School's YouTube and Facebook channels.