Digital Media Major








These are the areas that are explored in Digital Media in the College of Technology at the University of Houston. By using your leadership talents, you can create a communications tapestry by weaving together people and the technologies of print, photography, videography, multimedia, and web design. Effective contemporary graphic communication requires a mix of communications technologies; still- and motion-multimedia and web sites in addition to printed media.

Digital Media

The Digital Media program prepares technologically-savvy leaders for supervisory positions in the digital media industry. Students who enroll in this program will gain competencies in various graphic-related technologies that support the digitization of graphic and text context as well as a broad background in leadership and supervision. Much of the curriculum is devoted to the utilization of digital-media-oriented information technology as it impacts the graphic workflow. Graduates from this program move into positions of service support in businesses specializing in communication through print, internet, multimedia, and video technologies. Service support positions that graduates assume are typically part of the larger sales function of digital media firms and include titles such as customer service representative, estimator, planner, supervisor, and scheduler. For graduates to move into sales person positions, they generally build upon the skills they have mastered in other service-support positions within digital media firms. Digital Media, part of the Graphic Communications cluster of industries, is a dynamic and ever-changing field and is ranked among the latest industries in the United States.

Digital Media (DIGM) courses are offered by the Information and Logistics Technology Department in the University of Houston's College of Technology. DIGM courses cover bitmapped and vector computer graphics, digital photography, videography, visual design concepts, prepress technologies, web design, multimedia technologies, image transferring, and industry trends. Courses include theory-rich lectures as well as hands-on and enjoyable activities conducted in our state-of-the-art laboratories on the latest equipment. Each student also completes a senior project and an internship. You can learn more about the graphic communications specific classes and assignments by browsing

Program Design

Your degree in Digital Media is designed to be completed in four years and consists of 120 semester of undergraduate credit. The program requires 42 hours of university core courses. In addition to meeting the 42 semester hours of university core curriculum requirements, students must complete major core requirements and approved electives. The Digital Media major covers computer graphics, web design, digital photography, visual design, print production control, videography, multimedia/animation, information technology, leadership and supervision, quality control, logistics, and sales. The program also provides for six hours of electives.

In addition to completing a 60-semester-hour core that consists of digital media fundamentals, information technology essentials, sales, and leadership courses, students also select a 12-semester-hour area of emphasis. Emphases include print media, eMedia (requires calculus), video production, eCommerce, and packaging.

Many of the lower-division DIGM courses can be completed at cooperating community college campuses, including Houston Community College, Lone Star College, and Austin Community College. If you are a community college student, please speak with your instructor or counselor transferability to UH.

Your Future

The Digital Media program provides extensive internship opportunities for its students as well as opportunities to network with industry professionals. In particular, the UH chapter of the International Graphic Arts Education (IGAEAUH) sponsors bi-annual and "meet and greet" opportunities so that students can learn about career opportunities first-hand from industry practitioners.

All majors and minors in the Department of Information and Logistics Technology must earn a grade of C or better in all major/minor courses. No grade lower than C will be accepted on any courses applicable to the major transferred to the University of Houston.

University Core Curriculum

42 Semester Hours

For information on the University Core, please see the Academic Regulations section of this catalog.

Please note that some majors have specific requirements in the core curriculum. Refer to the specific degree plans in this catalog for those requirements.

Digital Media Major Requirements

DIGM 2350. Graphics for Digital Media

DIGM 2351. Web Design 1

DIGM 2352. Digital Photography

DIGM 3351. Graphic Production Process Control 1

DIGM 3353. Visual Communications Technology

DIGM 3354. Video Planning & Production

DIGM 4372. Costing in Digital Media

DIGM 4378. Senior Project

ITEC 3325. Information Technology for Non-IT Majors

SCLT 2362. Introduction to Logistics Technology

SCLT 2380. Distribution Channels

SCLT 3381. Industrial and Consumer Sales

TELS 3340. Organizational Leadership and Supervision

TELS 3345. Human Resources in Technology

TELS 3355. Project Leadership

TELS 3365. Team Leadership

TELS 4341. Production and Service Operations

TELS 4342. Quality Improvement Methods

Major GPA will be calculated based on the major requirements and area of emphasis. 


Students must choose one area of Emphasis:

Print Media

DIGM 3350. Digital Media Materials & Processes
DIGM 3252/ 3152. Graphic Production Process Control 2 & lab
DIGM 4373. Graphic Production Process Control 3
DIGM 4375. Package Design

eMedia (prerequisite of MATH 1330 and MATH 1431)

ELET 2300. Introduction to C++ Programming
CIS 2336. Internet Applications Development
DIGM 3356. ePublishing
DIGM 4376. Integrated Media

Video Production

DIGM 3374. Video Production 2
DIGM 4376. Integrated Media
Guided Elective
Guided Elective


DIGM 3356. ePublishing
DIGM 4376. Integrated Media
HDCS 4374. Entrepreneurial E-Tailing
HDCS 4375. Strategies in E-Tailing


DIGM 3252/ 3152. Graphic Production Process Control 2 & lab
DIGM 4373. Graphic Production Process Control 3
DIGM 4375. Package Design
Guided Elective

ELECTIVES (6 SH): Choose 6 hours from the following:

DIGM 4396. Internship in Digital Media
HDCS 3369. Entrepreneurship
TELS 2360. Business Law
TELS 4371. Leading Change in the Workplace
Elective or Computer Literacy***
Art elective (Up to 6 hours)

College Requirements and University Core


(6 semester hours which includes university core)

ENGL 1303.First Year Writing I
ENGL 1304.First Year Writing II

Writing in the Disciplines

(3 semester hours which includes university core)

TELS 3363.Technical Communications

History & Government

(12 semester hours which includes university core)

HIST 1377. The United States to 1877
HIST 1378. The United States Since 1877
POLS 1336. U.S. and Texas Constitutions and Politics
POLS 1337. U.S. Government: Congress, President, and Courts


(3 semester hours which includes university core - choose from approved list)

Visual & Performing Arts

(3 semester hours which includes university core - choose from approve list)

Social and Behavioral Sciences

(3 semester hours which includes university core)

Natural Sciences

(6 semester hours which includes university core - choose from approved list)


(12-13 semester hours which includes university core from courses listed below)
MATH 1310. College Algebra
MATH 1313. Finite Mathematics
TMTH 3360. Applied Technical Statistics
PHIL 1321. Logic I
eMedia area of emphasis requires MATH 1330 & MATH 1431


Degree awarded: Bachelor of Science
Major: Digital Media

Catalog Publish Date: August 22, 2012
This Page Last Updated: August 1, 2012