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Strategic Planning 2022-2023

The 2022-2023 academic year is a significant moment for the Gerald D. Hines College of Architecture and Design as our students, faculty, staff, and alumni engage in a year-long strategic planning process destined to identify our collective aspirations and provide a path forward toward reaching our goals. The process brings together the entire College community in an organized and intentional framework ensuring everyone has a voice in our College’s future.

The strategic planning process is facilitated by Jim Oswald, Senior Business and Organizational Strategist at Gensler. Oswald has decades of experience strategizing with organizations throughout the country, including Apple, Microsoft, NASA, Stages Houston, the University of Houston, and more. 

Over the course of the current academic year, the strategic planning process will actively engage the College’s community through several different groups and planned meetings + events.

View Our Progress

Why Strategic Planning?

Strategic planning is an opportunity for organizations to come together to align priorities and resources for a specific period of time in order to establish a set of goals. A strategic plan's development and eventual implementation is no small or individual task. It requires commitment, contributions, and a visionary mindset from all organizational stakeholders. The Hines College's most recent strategic plan covered 2016 - 2021. Check out the University of Houston's current strategic plan.

The Process

Strategic planning involves various levels of leadership and involvement, as well as purposeful events and meetings with various constituencies. Throughout this process, all Hines College community members, not just appointed Working Group members, will have opportunities to participate in open houses taking place throughout this semester and into the spring. During these open houses, the Hines College community will learn more about the progress of the strategic planning process. More importantly, various College stakeholders, including students, faculty, staff, and alumni, can participate in critical conversations and share their opinions, comments, concerns, and suggestions to catalyze the College’s path forward with collective ownership and a shared sense of responsibility with a common goal for success.

Our Facilitator, Jim Oswald

Jim Oswald is a strategic planner and facilitator with Gensler who brings nearly 30 years of experience in designing, managing, and facilitating strategic visioning, planning, programming, communication and community outreach programs for a wide range of public, private, non-profit and institutional clients throughout the country. In Houston, Jim has recently completed strategy work with Cynthia Woods Mitchell Pavilion, Performing Arts Houston, and Stages Theater and works with Space Center Houston on an on-going basis.

Through the years, Jim has refined and developed his own style of a meeting management technique often referred to as “facilitation graphics.” This technique fuses leadership, discussion management and facilitation skills with large scale, “mural-like” graphic note taking. This approach enhances participants’ ability to better communicate overarching visions, values, and beliefs and more efficiently and effectively identify and recognize the linkage between goals, issues, and strategies and potential solutions.

Strategic Plan Framework and Timeline

Strategic Plan Framework and Timeline
CoAD Faculty

Leadership Team

The Leadership Team meets monthly to ensure the strategic planning process continues moving forward with momentum.

  • Patricia Belton Oliver, FAIA, DPACSA – Dean
  • Dietmar Froehlich, Ph.D. – Associate Dean
  • Trang Phan, Ph.D. – Associate Dean
  • Gail Peter Borden, FAIA – Director of Graduate Studies
  • Rafael Beneytez-Duran, Ph.D. – Director of Undergraduate Architecture
  • Sheryl Tucker de Vazquez – Interim Director of Interior Architecture
  • Jeff Feng – Co-Director of Industrial Design
  • Mark Kimbrough – Co-Director of Industrial Design

Meeting Dates:

September 6, 2022  10:00 a.m.
October 4, 2022 10:00 a.m.
November 1, 2022   10:00 a.m.
December 6, 2022 10:00 a.m.
January 26, 2023  10:00 a.m.
March 21, 2023   10:00 a.m.
April 20, 2023 10:00 a.m.
Working Group

Working Group

The Working Group is comprised of representation from all the College’s constituents, including students, faculty, staff, and alumni. The Working Group meets three times throughout the year with our facilitator Jim Oswald and meets as smaller topic team groups, as well.

Meeting Dates with Jim Oswald:

September 15, 2022 6:30 p.m. – 8:00 p.m.
February 23, 2023 5:30 p.m.– 7:30 p.m.
March 28, 2023 5:30 p.m.– 7:30 p.m.


  • Directors, Coordinators, + Faculty


    • Rafael Beneytez-Duran – Director, Undergraduate Architecture
    • Gail Borden – Director, Graduate Studies
    • Jeff Feng – Co-Director, Industrial Design
    • Mark Kimbrough – Co-Director, Industrial Design
    • Sheryl Tucker de Vazquez – Interim Director, Interior Architecture


    • Tom Diehl – Co-Coordinator, Undergraduate Technology Sequence
    • Matt Johnson – Coordinator, Graduate Module III
    • Michael Kubo – Coordinator, History and Theory of Architecture and Design
    • Andrew Kudless – Coordinator, Design Media
    • Jason Logan – Coordinator, Undergraduate Architecture Foundation Level
    • Rafael Longoria - Coordinator, Graduate Module IV
    • Patrick Peters – Coordinator, Undergraduate Integrated Architectural Solutions, Coordinator Graduate Design/Build 


    • Min Kang – Assistant Professor, Industrial Design
    • Mili Kyropoulou – Assistant Professor, Architecture
    • Ophelia Mantz – Assistant Professor, Interior Architecture
    • Ross Wienert – Adjunct Faculty, Architecture
  • Staff Representatives

    • Avani Dave – Director, Business Operations
    • Stephen Schad – Executive Director, Communications
  • Students + Student Organization Leaders

    • Kadmiel Konan – STUCO, Industrial Design
    • Mary Garcia Aguilera – AIAS Houston
    • Michala Daniels – Interior Architecture
    • Aya Daouk – UHNOMAS
    • Ashton Ezell – FWIA
    • Raymond Fernandez – Undergraduate Architecture
    • Marina Latto – SIDSA
    • Estelle Lee – Makers and Doers Club
    • Tamyria Levy – Undergraduate Architecture
    • Regyna Palacios – IASA
    • Amber Quinn – Alpha Rho Chi (APX)
    • Umaymah Sigbathulla – Graduate Architecture
    • Christopher Torres – UHNOMAS
  • Alumni

    • Margaret Wallace Brown (’83)
    • Andrew Gressett (’16)
    • Eric Hudson (’08)
    • Jennifer Murray (’22)
    • Ledia Osmani Valdez (’06)
College Faculty

Open Houses

Open House events are structured sessions intended to provide a forum for all the College’s constituents to brainstorm and provide feedback as the strategic planning process progresses.


Open House Dates:

SWOT Analysis/Key Issues Identification September 15, 2022 5:00 p.m. – 6:00 p.m.
Review Emerging Draft Strategic Plan Framework March 9, 2023 5:00 p.m.– 7:00 p.m.
Review Final Strategic Plan Framework Fall 2023 Time TBA


Faculty update sessions are intended to regularly update the College’s faculty as the strategic planning process moves forward.


Session Dates:

October 7, 2022 12:00 p.m. – 1:00 p.m.
December 5, 2022   3:00 p.m. – 5:00 p.m.
February 9, 2023  11:30 a.m. – 1:00 p.m.
March 23, 2023   11:30 a.m. – 1:00 p.m.
April 13, 2023 12:00 p.m. – 1:00 p.m.