These brand style guidelines describe the fundamental elements of the brand with basic instruction for their use. Adherence to these guidelines will ensure consistency and recognition of the brand. Recognition of the greater University brand benefits each of its programs and key segments independently moving forward. Use of the elements in this 1.0 version of the guide are open to change, however these changes will be reviewed and assessed periodically to ensure there is a single standard usage overall.

Rationale

Within the city limits of Houston, there are no limits. The resources of Fortune 500 companies fuel the ambition of Tier One university students and faculty to relentlessly drive progress.