Strategic Plan

At the University of Houston, we don’t play it safe.

We didn’t play it safe when we told the world:
We’re going to be Tier One.

We didn’t play it safe when we announced:
We’re going to have a College of Medicine.

We didn’t play it safe when we declared:
We’re going to reclaim our athletic glory.

We didn’t play it safe when we promised:
We’re going to raise a billion dollars.

We took a risk that we could fail. Some thought we would. But we didn’t.
With your help, we rang the bell on every. one.
of. those. promises.

You made the seemingly impossible
possible.

Stretching beyond our comfort zone is a part of our DNA …
but achieving those goals was last decade’s victory.

We’re moving the goalposts.
Setting our sights even higher.

Come see how high we can climb in the decade to come.

It’ll take your breath away.

Together, we rise. Together, we soar.