In doing so, UH relies on the creative talents that comprise its Division of Marketing, Communication and Media Relations. This year, the division earned local and regional accolades for its efforts in spotlighting the University. Noted professional organizations and publications presented 31 awards to the division. These include the International Association of Business Communicators, American Marketing Association, Public Relations Society of America, Houston Press Club, Higher Education Marketing Report, Council for Advancement and Support of Education and American Advertising Federation.
“These awards are reflective of our team’s incredible talent, passion for excellence and pride in this university,” said Richie Hunter, UH vice president and UH System vice chancellor for Marketing, Communication and Media Relations. “We are honored to be recognized by such prestigious organizations and top professionals.”
A list of awards is as follows:
International Association of Business Communicators - Bronze Quill Awards
- Writing – Award of Merit: “Virtual Patients Come Alive in New Simulation Lab”
American Marketing Association
- 2014 Marketer of the Year: Education (College/University)
American Marketing Association – Crystal Awards
- Advertising-Outdoor Advertising – Powerhouse at Houston George Bush Intercontinental Airport
- Advertising-TV Single – Institutional 30-Second Spot
- Elements of Advertising-Copywriting – Powerhouse Campaign
- Elements of Advertising-Photography – Powerhouse Campaign
- Marketing Campaign-Large Budget – Powerhouse Campaign
- Social Media Campaign (non-profit) – UH1UP
- Maverick Marketing – UH1UP
Public Relations Society of America – Excalibur Awards
- News Release – Silver: “Virtual Patients Come Alive in New Simulation Lab”
- News Release – Bronze: “UH Research Focuses on How Food Marketing Creates a False Sense of Health”
Houston Press Club – Lone Star Awards
- Press Release – First place: “UH Research Focuses on How Food Marketing Creates a False Sense of Health”; Third place: “Virtual Patients Come Alive in New Simulation Lab”
- PR Feature Article – First place: “Taming the Wolf Called Lupus”
- Public Relations Communicator of the Year – First place (Melissa Carroll, media relations representative); Second place (Lisa Merkl, senior media relations specialist)
Council for Advancement and Support of Education
- Radio/Public Service Announcement – Silver: “UH Moment”
- Writing - Medical/Scientific Writing Collection – Gold: “Treating Lupus, House Fly Sex, Virtual Patients Make the Headlines”
- Writing - Medical/Scientific News – Silver: “UH Research Focuses on How Food Marketing Creates a False Sense of Health”
- Writing - Feature – Bronze: “UH Students Designing Customized Electric Guitars for Rock, Jazz, Blues Artists”
Collegiate Advertising Awards
- Billboard-Single – Powerhouse Dancer
- Email Marketing – Powerhouse Campaign
- Outdoor/Airport-Series – Powerhouse Airport Advertising
- Special Video-Series – Powerhouse Microsite-Student Profiles
- TV/Video/Ad PSA – 30-second Institutional Spot
Educational Advertising Awards
- Outdoor Advertising-Billboard – Powerhouse Dancer Billboard
- Publication Design-Magazine – Fall 2014 UH Magazine
- Social Media – Powerhouse Campaign
- Total Advertising Campaign – Powerhouse Campaign
- Total Integrated Marketing Campaign – Powerhouse Campaign
American Advertising Federation Houston Addy Awards
- Publication Design – Magazine – Fall 2014 Magazine
The Division of Marketing, Communication and Media Relations advances the goals of the University by strengthening awareness, engagement and support among UH constituents. The division leads UH’s execution of marketing and communication strategies and maximizes positive external media coverage for the University. The division also produces online and printed publications aimed at faculty and staff. To learn more about the Division of Marketing, Communication and Media Relations, visit its website.