Promotional strategies in sport, consumer behavior, and disability sport
Recent Publications and Research Activity
Cottingham., M., Hu, T., Williams, D., Lee., D., Olushola-Ogunrinde, J., (2021) Exploring wheelchair tennis marketing and promotion through the eyes of US professional athletes. Journal of Medicine Science and Tennis (21)3, 18-28.
Hu, T., Mendoza, M. D., Cabador, J. V., & Cottingham, M. (2021). COVID-19’s Impact on Paralympic Hopeful’s Athletic Identity. Frontiers in Sports and Active Living, 3, 196-221.
Shapiro, D., Pate, J., & Cottingham , M. (2020) A multi-institutional review of college campus adapted intramural sports programming for college students with and without a disability. Recreational Sports Journal. Retrieved from https://doi.org/10.1177/1558866120952093
Lee, D., Cottingham, M., Powers, S., & Maeng, I. (2020). Perceived fan associations with MLB teams: Bask in spite of reflected failure versus cut off reflected success. International Journal of Sport Management and Marketing, 20(1/2), 9-28.
Silveira, S. L., Ledoux, T. A., Johnston, C. A., Kalpakjian, C., O'Connor, D. P., Cottingham, M., ... & Tate, D. (2020). Differences among participants’ response to a wellness intervention for individuals with spinal cord injuries. Disability and Health Journal, 13(1), 100842.
Silveira, S. L., Ledoux, T. A., Johnston, C. A., Kalpakjian, C., O'Connor, D. P., Cottingham, M., ... & Tate, D. (2020). Well on wheels intervention: satisfaction with life and health for adults with spinal cord injuries. The Journal of Spinal Cord Medicine, 43(1), 60-68.
Lee, M., Lee, D., Cottingham, M., Hawkins, B., & Yu, H. Y. (2019). Sport brand extension evaluation: The role of brand extension authenticity. International Journal of Sport Management, 20(2), 125-149.
Silveira, S., Canales, S., Cottingham, M., & Hernandez, D. C. (2019). Wheelchair rugby participation as route to independence. Health Behavior and Policy Review, 6 (2), 166-173
Cottingham, M., Hums, M., Jeffress, M., Lee, D., & Richard, H. (2018). Women of power soccer: Exploring disability and gender in the first competitive team sport for powerchair users. Sport in Society, 1-14. - https://www.tandfonline.com/eprint/7AGMa9g7ZSjCXmwGAJPS/full
Yu, H. Y., Lee, D., Hawkins, B., Cottingham, M., & Lee, M. (2018). Perceived Fan Associations with Teams: Across NFL, NBA, MLB, and MLS. International Journal of Sport Management, 19(3), 289-314.
Park, S. H., Cottingham, M., & Seo, W. J. (2018). Mega sport event and social capital: A host community perspective comparison in Korea and the US through social conflict theory. International Journal of Industrial Distribution & Business, 9(9), 63-74.
Russell, A., Cottingham, M., Barry, D., Lee, D., Walsh, D. (2018). Transitioning out of competitive sport: Athletic identity, coping, and stress among non-athlete college students. Journal of Applied Sport Management, 10(4), 34-51. Students Transitioning to College and Out of Competitive Sport: Athletic Identity, Coping, and Stress | Journal of Applied Sport Management (sagamorepub.com)
Shapiro, D. R., Pitts, B., & Cottingham, M. (2017). Purpose and perceived benefits for the inclusion of disability sport topics in the introduction to sport management course. Sport Management International Journal Choregia, 13(2), 17-33.
Silveira, S. L., Ledoux, T., Cottingham, M., & Hernandez, D. C. (2017). Association among practice frequency on depression and stress among competitive US male wheelchair rugby athletes with tetraplegia. Spinal cord, 55(10), 957-962.
Lee, D., Zhang, Y., Cottingham, M., Park, J., & Yu, H. Y. (2017). Values and goals of Chinese sport consumers contrary to American counterparts. International Journal of Sports Marketing and Sponsorship, 18(1), 11-28.
Walsh, D.W., Green, B.C., & Cottingham, M. (2017). Examining the efficacy of youth sport camps for fan development. Journal of Leisure Studies, 36(5), 657-669.
Chatfield, S. & Cottingham, M. (2017). Perceptions of Athletes in disabled and non-disabled sport contexts: A descriptive qualitative research study. The Qualitative Review, 22(7), 1909-192. - "Perceptions of Athletes in Disabled and Non-Disabled Sport Contexts: A" by Sheryl L. Chatfield and Michael Cottingham II (nova.edu)
Cottingham M ., Vineyard, A., Velasco, F., & Asias, B. (2017). Meeting expenses of wheelchair rugby: strategies employed to procure funding and promotion by teams and players. Palestra 31(1), 16-22.
Daniels, E., Cottingham, M., Walsh, D., & Pearson, D (2017) An evaluation of university recreation center outdoor programs for people with disabilities: perspectives from professionals" to Journal of Outdoor Recreation, Education, and Leadership. 9(1) 83-97*
Byon, K. K., Choi, A. J., Cottingham, M., & Park, R. S. (2016). Special Olympic stakeholders’ perceptions of service deliveries: Construct validity of selected measures on service perception. European Journal of Social Sciences, 50(2), 140-153.
Cottingham, M., Carroll, M., Lee, D., Shapiro, D., & Pitts, B. (2016). The Historical Realization of the Americans with Disabilities Act on Athletes with Disabilities. Journal of Legal Aspects of Sport 26(1) 5-21.
Cottingham II, M., Blais, D., Bogle, K., & Gearity, B. (2016). A qualitative examination of Latin American disability sport practitioner's marketing practices. Journal of Sport for Development 3, 9-18.
Wann, D. L., & Cottingham, M. (2015). The impact of team identification and knowledge of an athlete’s physical disability on spectators’ impressions of players. Journal of Contemporary Athletics 9(3) 161-171.
Cottingham II, M., Gearity, B., Goldsmith, A., & Kim, W. (2015). A comparative analysis of factors influencing spectatorship of disability sort: A qualitative inquiry and next steps. Journal of Applied Sport Management 7(1), 20-39.
Cottingham II, M., Pate, J., & Gearity, B. (2015). Examining inspiration, perspectives of stakeholders attending a community power soccer tournament. Canadian Journal of Disability Studies 4(1), 59-89.
Truman, J.J., Cottingham II, M., Jubinville, K, & Lynch, A. (2014). Examination of Social Media in NCAA DII Institutions. Journal of Contemporary Athletics 8(2). 102-114.
Cottingham II, M., Phillips, D., Hall, S. A., Gearity, B., & Carroll, M.S. (2014). Using the MSDSC to examine consumption behavior of collegiate wheelchair basketball spectators. Journal of Sport Behavior, 37(2), 117-133.
Cottingham II, M., Carroll, M., Phillips, D. Karadakis, K., Gearity, B.T. & Drane, D. (2014). Development and validation of the motivation scale for disability sport consumption. Sport Management Review, 17(1) 49-64.
Judge, L., Petersen, J., Bellar, D., Craig, B., Cottingham II, M., & Gilreath, E. (2014). The current state of NCAA Division I collegiate strength facilities: Size, equipment, budget, staffing & football status. Journal of Strength and Conditioning Research, 28, 2253-2261.
Larkin, B., Cottingham II, M., Pate, J.R. (2014). Exploring the feasibility of wheelchair basketball as an NCAA emerging sport. Journal for the Study of Sports and Athletes in Education, 8(3), 168-185.
Hindawi, O. S., Orabi, S., Al Arjan, J., Judge, L. W., Cottingham, M., & Bellar, D. M. (2013). Offensive tactical thinking level of wheelchair basketball players in Arab countries. European Journal of Sport Science, (13) 622-629 doi 10.1080/17461391.2013.771383
Mestayer, L., Black, J., Edwards, T., Behlmann, A & Cottingham II, M. (2013). A case study: An examination of access for those with disabilities at revenue generating sport facilities at a Division I institution. Journal of Facility Planning, Design & Management, 1(1) 16-27.
Cottingham II, M., Gearity, B.T., & Byon, K. K. (2013). A qualitative examination of disability sport executives’ perceptions of sport promotion and the acquisition of sponsors. Sport Marketing Quarterly, 22(2), 92-100.
Cottingham II, M., Byon, K. K., Chatfield, C., & Carroll, M. (2013). Examining the influences of relationship to disability on wheelchair basketball spectators. Disability Studies Quarterly, 33(3).
Cottingham II, M., Chatfield, S., Gearity, B.T., Allen, J.T. & Hall, S.A. (2012). Using points of attachment to examine repatronage and online consumption of wheelchair rugby spectators. International Journal of Sport Management.13(2), 160-172
Byon, K.K., Carroll, M.S., Cottingham II, M., Grady, J., & Allen, J.T. (2011). Examining gender differences in the effect of spectator motivation on sport consumption behaviors at collegiate wheelchair basketball games. Journal of Venue & Event Management, 3(1), 11-28.
Byon, K.K., Cottingham II, M., & Carroll, M. (2010). Marketing murderball: The influence of spectator motivation factors on sport consumption behaviors of wheelchair rugby spectators. International Journal of Sports Marketing and Sponsorship, 12(1), 76-94.
Cottingham II, M., Blom, L., Burchell, S., & Johnson, J. (2010). Understanding the relationships among social cohesion, the coach-athlete relationship, and socioeconomic status of high school softball and baseball players. Journal for the Study of Sports and Athletes in Education, 4(1), 9-22.
B.A. in Political Science, Minor in Sociology at The University of Arizona, 2002
M.S. in Recreation Administration at The University of Southern Mississippi, 2008
Ph.D. in Human Performance concentration Sport Management at The University of Southern Mississippi, 2012