University of Houston Brand Center

Brand Identity

The University of Houston's brand identity is the sum total of people's perceptions and experiences with the University. The University's brand identity guidelines establish a clear, consistent look and feel for all UH communications, marketing and licensed merchandise.

The UH Master Brand Logos and Marks, Logo System, and visual and editorial styles provide the framework for strong, consistent presentation of the UH brand in all arenas.

UH Master Brand Logos and Marks

The University of Houston’s Master Brand Logos and Marks are the University’s most widely used and well-known identifiers. UH Master Brand Logos and Marks provides complete information and guidelines for their use.

UH Logo system

The UH Logo System strengthens and promotes the UH Master Brand by creating a hierarchical system of logos that clearly reflects the relationship of each University entity to the University’s Master Brand. UH Logo System identifiers are issued by the Division of University Marketing and Communications. Please email Brand Management, Licensing & Trademarks at branding@central.uh.edu to request a logo for your UH organization.

UH Brand Style

Clearly and consistently communicating a UH look and feel is about much more than logos. The UH Brand Style Guide provides guidance on the colors, typography, graphics, design, photography, video and editorial style that make up the UH brand.

UH Seal

The seal of the University of Houston, officially adopted in 1938, is the coat-of-arms of General Sam Houston, who claimed descent from a Norman knight, Sir Hugh. The simple escutcheon in the center of the seal consists of checkered chevrons denoting nobility, and three martlets, gentle lowland birds symbolizing peace and deliverance. A winged hourglass is above the shield and surmounting this, the motto, “In Tempore” (In Time). Greyhounds were placed at the sides to indicate the speed in giving aid.

As the most formal and ceremonial official mark of the University, the UH Seal may only be used by the Office of the President and Office of the Provost. Doing so helps retain the seal's integrity for official communications from these offices and designated ceremonies, such as commencements.

Historical Marks

Since its founding in 1927, the University of Houston has employed a wide array of logos and trademarks to identify the institution and its athletic teams. Historical Logos are an important part of the University’s legacy and are actively managed by Brand Management, Licensing & Trademarks for use on licensed merchandise and in special communications.

Phi Slama Jama Script Logo
Marching Cougar
Slender Interlocking UH