National Marketing Education Research Conference

In Cooperation with the marketing education division of the American Vocational Association, The University of Houston, The University of West Florida and The University of North Carolina-Greensboro announce a call for research papers to be presented at the 1998 National Marketing Education Research Conference. The Conference will be held at Key West, Florida, May 21-24, 1998. Papers must be the products of research efforts by marketing education personnel.

Conference Goals

To share the research efforts of Marketing Education personnel in the nation today. Research that is sufficient in depth that it will stand the scrutiny of a jury of nationally recognized researchers in general and vocational education. To promote new research efforts by the Marketing Education professional community as well as introduce critical issues and/or concerns to attendees. To provide a scholarly outlet for the interchange of ideas of Marketing Educators.

Research Submission Guidelines

To qualify for consideration, papers must be products of research efforts by marketing Education personnel. Requirements are as follows:

1. Research papers will be accepted in three (3) broad categories: refereed papers, reviewed papers and critical issues and/or concerns papers. Refereed papers will be evaluated by a national jury of readers. Selected members of the Research Committee of the Conference will review papers in the Reviewed category and critical issues and/or concerns categories. Only papers presented by the author during the Conference will be published or submitted to ERIC.
   1. Refereed Papers: A research paper appropriate for this category must have sufficient depth and rigor to survive the scrutiny of a National Jury of recognized researchers.
   2. Reviewed Papers: Research in this category may be less rigorous in research design and methodology but of value to the marketing education profession.
   3. Critical Issues and/or Concerns Papers: A paper submitted in this category should provide an in-depth discussion of present and future issues and/or concerns of interest to the Marketing Education profession.
2. Papers will be accepted from the following individuals:
   1. Persons who have conducted independent or sponsored research in a marketing education area,
   2. Persons who have conducted general education research that impacts on marketing education, and
   3. Persons who have completed doctoral dissertations or master's theses that address marketing education.
3. Specification and order for Papers:

Standards for papers MUST meet the exact requirements specified below. The quality and appearance of the final document is dependent on all papers within the publication. Papers which deviate from these guidelines WILL NOT be published.

• Cover Page:
  • Title of the research
  • Author's name
  • Complete mailing address
  • Telephone number with area code
  • E-mail (if available)
  • Fax (if available)
  • Internet address (if available)
  • Indicate type of paper (refereed, reviewed, or critical issue/and/or concern paper)
• Abstract: Three copies of a one-hundred (100) word abstract.
• Specifications for typed copy:
  • Papers must be prepared using a laser printer or letter quality printer and justified, wherever possible, on standard 8 1/2 X 11, white bond paper, camera-ready for duplication. Also submit the paper on a floppy disk using Microsoft Word; indicate which version of the program was used as well as the platform (e.g. Macintosh).
  • Margins must be in accordance with the following standards: 1" top, 1 1/4" bottom, 1" right and left margins.
  • Computer fonts vary, therefore, type specifications should be 12 lines to the inch on the completed paper and 12 letters and/or spaces to the inch across the page. Special styles such as bold print for headings are acceptable.
  • Paper may be single-spaced.
  • DO NOT print page numbers on the bottom of the paper.
• Page Limitation: The final paper may not exceed 25 pages. This accepted research paper will appear in the Conference Proceedings following presentation during the Conference. Papers which are not presented will not be included in the published document on the floppy disk.
• Style Manual: Papers should adhere to the APA guidelines regarding style, footnotes, and references. Final papers of research accepted will be published in the 1998 National Research Conference Report of Marketing Education (Title for 1998: Marketing Preparation and the Future).
• Number of Copies Submitted: Three (3) copies of the abstract as well as three copies of the final paper (not to exceed 25 pages) must be submitted. In addition to these hard copies, the entire paper must be submitted on a floppy disk.
• When and Where to Submit the Paper: Three copies of abstracts and final papers must be submitted no later than April 22, 1998, as follows:

One copy of the complete research study (not to exceed 25 pages), one copy of the abstract, and the floppy disk to:

Dr. Marcella Norwood, College of Technology--HDCS, University of Houston, Houston, Texas 77204-6861

Two copies of the complete research study and two copies of the abstract to:

Dr. Wally Holmes Bouchillon, 11000 University Parkway, Pensacola, Florida 32514

Airport Information

Key West is served by Delta, American, US Air and Airways International. It is advisable to make your reservations as early as possible to guarantee flight space on the day you prefer to travel to and from Key West. The next closest airport is Miami International, approximately 147 miles north of Key West.

Key West Information

The conference is planned at the end of the peak season in Key West. Evenings will be relatively free to explore the sights of Key West. A sunset cruise is planned for the group on Saturday evening. Optional group activities will be arranged for your participation.

Hotel Information

Meetings will be held in a local school facility. Therefore hotel information will be sent separately to individuals who request such information.

Pre-Conference Workshops

Preparations are underway for pre-conference workshops which will expand the usefulness of this Conference. Additional information will be provided as soon as arrangements are completed. The dates for these workshops are May 18-21, 1998.

Conference Proceedings Publication

Conference proceedings will be mailed on disk following the Conference. This disk will be provided to each participant paying registration at the Conference and will be available at the price of $15 to other individuals. The disk will include the cover, introductory pages and papers presented at the Conference.

To register for the conference, click on and submit the

Conference Registration Form