- Has your organization established a website?
- Does the website feature an e-commerce function for customers to process transactions?
- How often does your organization update its website content?
- What kind of expertise did public relations practitioners provide during website design in your organization?
Writing content
Updating content
Designing homepage artwork
Managing and protecting the corporate brand image
Designing the website to be interactive
Selecting the information to be made available on the website
Deciding on the website managerial rules and policies
Deciding on how the website supports management's goals
Deciding on how the website achieves stated communication goals
- What departments were involved in the website design?
Advertising
Corporate counsel
External consultant
External professional Web designer
Human resources
Information technology or Computer engineering or MIS
Marketing
Public relations
- Among these departments, which one played the leading role?
Advertising
Corporate counsel
External consultant
External professional Web designer
Human resources
Information technology or Computer engineering or MIS
Marketing
Public relations
- In your opinion, which department should play the leading role?
Advertising
Corporate counsel
External consultant
External professional Web designer
Human resources
Information technology or Computer engineering or MIS
Marketing
Public relations
Collaborative work of departments
Please click the answer that corresponds to the extent you agree or disagree with each statement.
- Our website helps our publics (i.e. customers) to easily obtain information about our organization.
- Our website helps our publics to obtain information that they want about our organization.
- Our website increases the amount of information our publics can obtain about our organization.
- Our organization uses the Internet to determine our publics' attitudes toward the organization by giving them a channel to express their opinions to us (i.e. e-mail).
- Our organization's website is designed to help us better understand our publics because it captures key information about their preferences.
- Our organization's website is designed to help us better understand our publics because it captures key information about their behaviors.
- Our organization uses survey research to determine how effective our website is.
- The Internet increases the ability for an organization to interact with its publics.
- Using the Internet as an interactive channel improves our organization's relationships with its publics.
- Our organization monitors websites, newsgroups, and chat rooms where our critics voice their concerns.
- Our organization monitors websites, newsgroups, and chat rooms to find false/untrue statements about us.
- Our organization uses the Internet as a tool to share its positions on issues.
- The Internet gives us more ways to learn the views of our critics.
- The Internet allows critics of our organization the ability to quickly and widely disseminate their opinions.
- The rapid dissemination of information through the Internet limits our ability to respond to these critics.
Please provide your opionions about these questions:
- What is the Internet's biggest advantage to public relations practice?
- What is the Internet's biggest disadvantage to public relations practice?
- What type of industry best characterizes your organization?