Spring 2023 session starts Monday, January 23
Transmedia Marketing® is the practice of motivating people to action by producing and distributing an integrated and consistent brand experience across at least three media channels—each carrying different content—to accomplish a unified goal. Techniques employed include storytelling, world-building, and cultivating audience participation and feedback over multiple platforms
This is the only Transmedia Marketing® certification program in the world. It offers a time saving, online curriculum for adult learners seeking an engaging training experience from which they create projects offering immediate job impact and career value.
No longer is a marketer only cultivating a creative strategy. Rather, you must blend a strong dose of technology to best reach and retain today’s mobile-consuming audience.
Powerful marketing tactics for creative technologists
Get personal feedback from Emmy or Clio award-winning Guest Master instructors.*
*on most courses.
LENGTH & FORMAT
12 weeks per online course; Fall, Spring, Summer entry.
$650.00 per course or $3,000 for the completed program.
Small Business Owners
Mid-level Marketing Professionals
"Join my new, online Content Strategy course. In 12 weeks, you will develop a powerful social media campaign utilizing proven branded content strategies."
- Monika Alters
Instructional Assistant Professor
"Join my new, online Data Mining Marketing course. In 12 weeks, you will develop a dynamic data mining marketing strategy utilizing proven data mining tactics."
- Mark Hargrove, MS
"Join my new, online Video Production course. In 12 weeks, you will develop a world-class video promotion utilizing proven visual storytelling tactics."
- Phil Snyder, MFA
Instructional Associate Professor
"Join my new, online Transmedia Marketing® course. In 12 weeks, you will develop an inspired, multi-media campaign utilizing proven transmedia tactics."
- Karen Snyder, MFA