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Course Information

The Core Courses of Digital Media

Offered Every Semester

DIGM 1300
DIGM 1300
Introduction to Digital Media
An introduction to the field of Digital Media, including digital imaging and design, print publishing, web publishing, and the business environment.

Course Syllabus
DIGM 1350
DIGM 1350
Graphics for Digital Media
Pixel-based and vector graphics for use in print and digital media.

Course Syllabus
DIGM 1376
DIGM 1376
User Experience (UX) Principles
This course represents a primer in the history and evolution of UX research, and an introduction to the research methods used by usability researchers.

Course Syllabus
DIGM 2325
DIGM 2325
Information Technology Applications for Digital Media
Information Technology applications for digital media businesses: business information systems, social technology, data analysis, database concepts and applications, business intelligence, and data management (warehousing, analyzing, mining, and visualization).

Course Syllabus
DIGM 2353
DIGM 2353
Page Layout and Design
Using page layout software to create effective static and personalized documents that follow established principles of design, typography, color, photography, and ethics.

Course Syllabus
DIGM 2357
DIGM 2357
Content Strategy and Development
The course explores branded content strategies across multimedia platforms (social media, web, e-campaigns, and mobile media). Students will be introduced to frameworks and practices on content creation and strategy and analyzing its performance.

Course Syllabus
DIGM 2376
DIGM 2376
User Experience (UX) Principles 2
A continuation UX with emphasis on user experience methodologies, prototyping, and tools.
DIGM 3354
DIGM 3354
Principles of Visual Production
Introduction to still- and motion-image production from concept development and planning through post-production and delivery.

Course Syllabus
DIGM 3357
DIGM 3357
Social Media Applications and Analytics
Examines social networking applications, communication and behavioral research, and user analytics methodologies.

DIGM 3358
DIGM 3358
Augmented and Virtual Reality
Augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies including design and technological possibilities of AR/VR, media imaginations, economic implications, and related research.
DIGM 4351
DIGM 4351
Portfolio Development for Digital Media
Students will brand themselves and their careers by completing and polishing their hard-copy portfolios and by using commercially-available online resources to build their online portfolios.

Course Syllabus
DIGM 4372
DIGM 4372
Digital Media Production Management
Production Management principles and techniques related to planning, costing, quality control, standards, and sustainability.

DIGM 4378
DIGM 4378
Senior Project
Directed research project.

Course Syllabus
DIGM 4379
DIGM 4379
Transmedia Marketing
The technology, production, and management of creative story-telling authored across multiple media distribution platforms.

Course Syllabus
CIS 3320
CIS 3320
Data Visualization & Analysis
The technology, production, and management of creative story-telling authored across multiple media distribution platforms.

Approved Technical Electives (12 semester hours)

Any DIGM courses that are not part of the core courses, including, but not limited to:

  • DIGM 2351 - Web Design (Credit Hours: 3.0)
  • DIGM 2352 - Digital Photography (Credit Hours: 3.0)
  • DIGM 3351 - Individualized Communication Processes (Credit Hours: 3.0)
  • DIGM 3356 - ePublishing (Credit Hours: 3.0)
  • DIGM 3370 - Two Dimensional Computer Generated Imagery Animation (Credit Hours: 3.0)
  • DIGM 4375 - Package Design (Credit Hours: 3.0)

Approved Technical Electives include any DIGM course not already applied to degree in addition to:

  • CIS 2336 - Web Application Development (Credit Hours: 3.0)
  • HDCS 4369 - Entrepreneurship (Credit Hours: 3.0)
  • HDCS 4374 - Entrepreneurship E-Tailing (Credit Hours: 3.0)
  • HDCS 4375 - Strategies in Digital Retail (Credit Hours: 3.0)
  • ELET 2300 - Introduction To C++ Programming (Credit Hours: 3.0)
  • COSC 1336 - Computer Science and Programming (Credit Hours: 3.0)
  • SCLT 2380 - Distribution Channels (Credit Hours: 3.0)
  • SCLT 3381 - Industrial and Consumer Sales (Credit Hours: 3.0)