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“Taking Texas Tobacco Free” with Lorraine Reitzel

Thursday, October 8, 2020

11:00 am - 12:00 pm


About the Event:


Professor Lorraine R. Reitzel will present about her “Taking Texas Tobacco Free” project, which provides an example of dissemination and implementation science in tobacco control. Her research brings evidence-based interventions into routine practice within behavioral health, mental health and substance abuse areas.


Speaker Bio:


Professor Reitzel is professor of Health and Counseling Psychology and co-founder of the HEALTH Research Institute at the University of Houston. She is a licensed clinical psychologist and expert in Motivational Interviewing with over 140 empirical publications focused on the social determinants of disparities in tobacco use and cessation with an emphasis on generating highly translational results that can be used to inform policy and intervention in real-world, community settings (

She is a fellow of the American Academy of Health Behavior and of the Society for Research on Nicotine and Tobacco, widely recognized for her tobacco control and tobacco disparities expertise. Reitzel has been funded through four grant awards from the Cancer Prevention and Research Institute of Texas to implement an evidence-based comprehensive tobacco-free workplace program (Taking Texas Tobacco Free; TTTF; within behavioral health clinics and community organizations serving vulnerable populations across Texas.


Online streaming
Ishita Sharma
Data Scientist, HPE Data Science Institute