Your social media profile is the digital face of your college, department or group. Being one of the first things audiences will see when searching for you, here are some guidelines to make the most of the tools you have.
- Profile Pictures
- Profile Names and Handles
- Cover Photos
Many UH colleges, programs, departments and business units use official UH social media profile images in their social media accounts to express their connection to UH. These images are included among UH symbols and branding and they should be protected as such.
As an official UH symbol, social media profile images cannot be manipulated in any way. The social media icons may not be appended, integrated into or combined with any other image, photo or text.
Digital copies of the social media profile images in the correct sizes for each platform are available for download.
The interlocking UH represents the entire University. Only the current, monotone interlocking UH logo is currently used. Former versions of the interlocking UH design are no longer used. Wordmark logos are not suggested for use in social media profiles.
The majority of social media is consumed on mobile devices. Mobile profile pictures are shown at a significantly smaller display size, which makes it difficult to read any text displayed on profile images in-feed. By switching to the logo without a subheading, profiles are easily recognized as an entity of the UH brand in social media feeds. Use the profile's display name to identify the college/department.
Profile names (sometimes referred to as display names) are a place to identify specific department and colleges names on social media profiles. These are separate from usernames (sometimes referred to as handles).
In the example below, University of Houston Department Name is the profile name, whereas @UHDepartmentName is the username. This example is of a Twitter profile, but most social networks follow a similar format.
Avoid using acronyms in display names unless the entire name does not fit in the character limit. If the full name of your college, department or group does not fit in the display name, include it in the profile’s bio so the account can easily be searched for.
We encourage the use of ‘UH’ or other university identifiers in usernames/handles so that accounts are easy to search for and find. Capitalizing the first letter of each word where possible is also recommended so it is more easily readable (example: @UHouston or @UHStudentCenter).
Many social networks have the option of uploading a cover photo. A cover photo is a wide image of your choosing that sits at the top of your profile, near or partially behind your profile picture. A good cover photo is an image that is eye-catching and aids your profile picture in representing your account.
It’s important to make sure that your cover photo is the correct size so that it appears high quality and no important information is cut off. Checking both mobile and desktop versions after being uploaded is recommended, as some social networks crop them differently depending on the type of device being used. Below are the currently recommended upload sizes for cover images for each platform.
|820x312 pixels (displays 640 x360 on smartphones)|
|YouTube||2560x1440 pixels (safe area for mobile 1546x423 pixels)|
Your account bio is a place to write a 1-2 sentence description of your account. It should concisely sum up what group your account represents and can be used as a place to set the tone for your content. When relevant, a hashtag related to the account can be placed at the end of your bio (example: #GoCoogs).
Most social networks allow a link to be added to account profiles. We recommend linking to your college/department/organization's specific webpage on the UH website. Entering a more general URL such as uh.edu is not as useful to your followers.
Many social networks have the option to include a birthday in the bio. This feature is designed for people, not brands. If a date younger than the age of someone who is allowed to have an account on the social network is entered (often under 13-years-old), your account may be banned by the social network. For this reason, we do not recommend entering a birthday for your account's bio.