Once our new graphic elements were approved, the first natural application was our stationery.

The new stationery was designed with ease of use in mind. Careful thought went into the placement of each field of text. For example, the phone number appears below the fax number because the first number people tend to dial is the last number they see. Flexibility was built into the design by allowing users to place as much or as little information in the text fields as the design allows.

This section discusses the various stationery items, how to use them and how to order them.

NOTE: All stationery items are produced at the UH Printing Department at 743-5900.

LETTERHEAD

Our established letterhead is designed to offer flexibility while maintaining consistency. A number of text fields are provided to allow you to include as much or as little information as you prefer. Graphic designations -- font, bolding, etc. -- are preset, so all you need to do is provide the correct text to fill in the blanks.

Letters

When formatting a formal letter on official UH letterhead, all text is flush on the left margin. The left margin is even with the U in University at the top of the page, or one inch from the edge of the page. Likewise, the right margin is even with the N in Houston at the top of the page, or one inch from the edge. However, while the left margin is flush, the right margin is ragged.

The first line of a letter must begin two inches from the top of the page. If your letter is longer than one page, use official letterhead only for the first page. Subsequent pages should have a one-inch margin on all sides.

Memos

Official letterhead is not required in formatting memos. However, if you elect to use letterhead for memos, the same margins for letters apply. The left margin is even with the U in University at the top of the page, or one inch from the edge of the page. Likewise, the right margin is even with the N in Houston at the top of the page, or one inch from the edge. However, while the left margin is flush, the right margin is ragged.

Memos are titled with the word MEMORANDUM, which must be centered two inches from the top of the page. It is preferable to insert a rule before beginning the body of the memo. If your memo is longer than one page, use official letterhead only for the first page. Subsequent pages should have a one-inch margin on all sides.

NOTE: While these samples follows a block format, other memo formats are acceptable.

BUSINESS CARDS

Like the letterhead, our business cards follow the stationery guidelines implemented by the Office of the President. The format offers flexibility by allowing you to include as much or as little information as you prefer within the fields provided. Style is preset, so you simply fill in the blanks.

NOTE: Space is provided on the back of the card for extra phone numbers, or you may print your card in another language. Additional charges apply.

ENVELOPES AND MAILING LABELS

Envelopes and mailing labels follow the general stationery format. These items offer less flexibility than letterhead and business cards simply because of space constraints and postal specifications. You do have some control, however, in placing information in the fields provided.

Usage

These illustrations explain the correct usage of envelopes and mailing labels.

NOTE PADS AND BUCKSLIPS

Although note pads and buckslips follow the same guidelines as other stationery items, the number of configurations offered by the UH Printing Department provides additional flexibility.

SPECIAL-CASE STATIONERY

Some organizations within the University of Houston have a separate public identity. While they benefit from their affiliation with the university, they also need to maintain their special identities.

To that end, the Office of Publications and Marketing Communications is authorized to produce stationery that is unique to these organizations and meets the standards set forth in this manual. This stationery incorporates an organization's unique logo, UH's logotype and an extended color palette. Special-case stationery is treated on a case-by-case basis, and organizations using special-case stationery receive instruction on its proper usage upon development.

NOTE: Special-case stationery is subject to stringent guidelines on signature usage, format and color. All special-case stationery must be developed by the Office of Publications and Marketing Communications (743-8170) in order to ensure compliance with graphic standards set forth by the Office of the President.