Temple Northup - University of Houston
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Temple Northup

Director, Associate Professor
Office: Communication Bldg
Phone: 713-743-1697
Email: ctnorthu@central.uh.edu

Dr. Northup is an Associate Professor in and Director of the Jack J. Valenti School of Communication at the University of Houston. Within the school, he teaches undergraduate and graduate courses in multimedia production, documentary filmmaking, and drone production, among other courses. He is also the Co-Director of the Gulf Coast Food Project—an interdisciplinary project that promotes the study of food in the Texas Gulf Coast region—for which he oversees the production of the documentary films and multimedia stories. Dr. Northup’s research broadly seeks to understand how the media can influence our attitudes and behaviors and has been published in a wide array of respected journals, including Media Psychology and Applied Cognitive Psychology. Popular with the media, he is a regular guest on Houston Matters and his research has been featured everywhere from the Los Angeles Times to USA Today. Dr. Northup has also made an in-studio appearance in New York City as a guest on the nationally televised Fox & Friends. Before coming to UH, Dr. Northup worked in Los Angeles as a sitcom writer and was part of over 180 episodes of prime time network television.


  • Bachelor of Arts in Anthropology, Wake Forest University
  • Master of Arts in Media Studies, Syracuse University
  • Ph.D. in Mass Communication, the University of North Carolina, Chapel Hill


  • Media Effects
  • Broadcast & Film Writing
  • Documentary Filmmaking
  • Research Methods
  • Drone Production
  • Multimedia Storytelling
  • The Entertainment Industry
  • Communication Practicum Abroad

Selected Publications

  • Northup, T. (2019). It’s Not Just if You See it, it’s How you Process it: Conceptual and Perceptual Fluency Effects for Brand Names. Athens Journal of Mass Media & Communications, 5, 157-172.
  • Camaj, L, & Northup, T. (2019). Dual screening the candidate agenda: The moderating role of social media and need to evaluate for agenda-setting effects of political debates. Journal of Broadcasting & Electronic Media, 63:1, 20-38, DOI: 10.1080/08838151.2019.1574117
  • Arendt, F., Northup, T., & Camaj, L. (2017). Selective exposure and news media brands: Implicit and explicit attitudes as predictors of news choice. Media Psychology. DOI: 10.1080/15213269.2017.1338963.
  • Parrott, S., Carpentier, F., & Northup, T. (2017). A Test of Interactive Narrative as a Tool Against Prejudice. Howard Journal of Communication, 28, 374-389 .
  • Northup, T. (2017). The Ironic Effect of Covering Health: Conflicting News Stories Contribute to Fatalistic Views Toward Eating Well. International Journal of Communication & Health, 12, 26-34.
  • Northup, T. & Carpentier, F.D. (2015). Michael Jordan, Michael Vick, or Michael Who?: Activating stereotypes in a complex media environment. Howard Journal of Communications, 26, 132-152 .
  • Arendt, F., & Northup, T. (2015). Effects of Long-term Exposure to News
    Stereotypes on Implicit and Explicit Attitudes. International Journal of Communication, 9, 2370-2390.
  • Northup, T. (2014) . Understanding the relationship between television use and unhealthy eating: The mediating role of fatalistic views of eating well and nutritional knowledge. International Journal of Communication & Health, 3, 10-15.
  • Carpentier, F.D., Parrott, M.S., & Northup, T. (2014). When first comes love (or lust): How romantic and sexual cues bias first impressions in online social networking. Journal of Social Psychology, 154, 423-440 .
  • Northup, T. (2014). Truth, lies, and packaging: How food marketing creates a false sense of health. Food Studies: An Interdisciplinary Journal, 3, 9-18.
  • Northup, T., & Mulligan, N. (2014). Online advertisements and conceptual implicit memory: Advances in theory and methodology. Applied Cognitive Psychology, 28, 66-78. doi: 10.1002/acp.2958
  • Carpentier, F.D., Northup, T., & Parrott, M.S. (2013). Revisiting media priming effects of sexual depictions: Replication, extension, and consideration of sexual depiction strength. Media Psychology, 17, 34-54. doi:10.1080/15213269.2013.870045


  • The Knight News-AEJMC Bridge Grant – awarded external grant to fund the creation and implementation of a website to host student projects created in my documentary and other related courses.
  • New Faculty Research Award – the University of Houston.  Recipient of a university-wide faculty research award to fund a research project.
  • Promising Professor Award – Association for Education in Journalism and Mass Communication (2011). Recognized by the Mass Communication and Society Division as the top recipient for this national prize.  
  • Roy H. Park Doctoral Fellowship – University of North Carolina, Chapel Hill, School of Journalism and Mass Communication (2009-2011). Recipient of the prestigious fellowship while studying at the University of North Carolina.
  • William Francis Clingman, Jr. Ethics Award – University of North Carolina, Chapel Hill, School of Journalism and Mass Communication (2010). Received award recognizing my commitment to research and teaching that relates to media ethics.
  • Future Faculty Fellowship Program – University of North Carolina, Chapel Hill, Center for Faculty Excellence (2009). One of 25 graduate students selected from the entire UNC graduate population to receive this fellowship, which were given to those who demonstrated great potential for success in the educational field. 

Professional Activities

  • Participant in Provost Short’s Cougar Chairs Leadership Academy
  • Participant of the Scripps Howard Leadership Academy held at the Manship School of Mass Communication at Louisiana StateUniversity
  • Member of the Writers Guild of America