Dani Madrid-Morales - University of Houston
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Dani Madrid-Morales, Ph.D.

Assistant Professor
Office: Communication Building
Phone: (713) 743-9751
Email: dmmorale@central.uh.edu
Website: www.danimadrid.net

Dr. Madrid-Morales is an assistant professor of journalism in the Jack J. Valenti School of Communication at the University of Houston. He holds a Ph.D. degree in media and communication from City University of Hong Kong, and M.A. degrees in international relations (Freie Universität, Berlin) and contemporary East Asian studies (Universitat Autònoma de Barecelona). His research falls at the nexus of global media studies, international politics and popular culture, and is geographically focused in the Global South, particularly East Asia and Sub-Saharan Africa. Dr. Madrid-Morales’ academic work has been published in top peer-reviewed journals such as Journalism Studies and the International Journal of Communication. He has taught undergraduate and graduate courses at Universitat Autònoma de Barcelona, Universitat Popmpeu Fabra, Universitat Oberta de Catalunya and City University of Hong Kong. Before pursuing an academic career, Dr. Madrid-Morales, who is able to communicate in seven languages (in order of proficiency, Catalan, Spanish, English, French, Italian, Russian, Japanese and Chinese), worked as a broadcast journalist covering world affairs.


  • Ph.D. in Media and Communication, City University of Hong Kong, 2018
  • M.A. in International Relations, Freie Universität, Berlin (Germany), 2011
  • M.A. in Contemporary East Asian Studies, Universitat Autònoma de Barcelona (Spain), 2009
  • B.A. in East Asian Studies, Universitat Autònoma de Barcelona (Spain), 2006
  • B.A. in Journalism, Universitat Autònoma de Barcelona (Spain), 2004

Research Interests

Dr. Madrid-Morales primary areas of research include transnational information and entertainment media flows, global journalism, cross-border consumption of popular culture, and intercultural/international communication. Methodologically, he uses qualitative and quantitative research tools. In recent years, he has been particularly interested in exploring how computational tools can advance the way we analyze large text corpora.


Dr. Madrid-Morales teaches skills and theory courses at the undergraduate and graduate levels. His teaching portfolio covers video production, multimedia journalism and global communication. At the Valenti School, he is also involved in developing and leading Study Abroad applied communication courses. In 2017, he was presented a "Teaching Innovation Award" by City University of Hong Kong's College of Liberal Arts and Social Sciences for his original approach to teaching, which relies heavily on the use of new information technologies. Current and past courses taught by Dr. Madrid-Morales include:

  • COMM 3317 – Multimedia Journalism
  • COMM 4316 – Advanced Electronic News
  • COMM 6314 – Issues in International Mass Communication

Recent Publications

  • Kobayashi, T., Madrid-Morales, D., Asaba, Y., & Tago, A. (2019). Economic Downturns and Hardline Public Opinion. Social Science Quarterly, 1–17. https://doi.org/10.1111/ssqu.1271
  • Wasserman, H., & Madrid-Morales, D. (2019). An Exploratory Study of “Fake News” and Media Trust in Kenya, Nigeria and South Africa. African Journalism Studies, 1–17. https://doi.org/10.1080/23743670.2019.1627230
  • Wasserman, H., & Madrid-Morales, D. (2018). How Influential Are Chinese Media in Africa? An Audience Analysis in Kenya and South Africa.  International Journal of Communication, 2212-2231.
  • Madrid-Morales, D., & Gorfinkel, L. (2018). Narratives of contemporary Africa on China Global Television Network’s documentary series Faces of Africa. Journal of Asian and African Studies, 53(6), 917–931. https://doi.org/10.1177/0021909618762499
  • Madrid-Morales, D., & Wasserman, H. (2018). Chinese media engagement in South Africa: what is its impact on local journalism?  Journalism Studies, 9(8), 1218-1235.
  • Madrid-Morales, D. (Ed.) (2017).  Comunicación y poder en Asia Oriental. Barcelona: Editorial UOC.
  • Madrid-Morales, D. (2017). Soft Power in the Living Room: A Survey of Television Drama on CCTV’s Foreign Language Channels. In P. Voci & L. Hui (Eds.),  Screening China's Soft Power(pp. 38-55). London: Routledge.
  • Madrid-Morales, D. (2017). La internacionalización de los medios de comunicación chinos: un estudio de la producción periodística en CGTN AFRICA  Communication Papers, 6(11), 51-69.
  • Madrid-Morales, D. (2017). China's digital public diplomacy towards Africa: actors, messages and audiences. In K. Batchelor & X. Zhang (Eds.),  China-Africa Relations: Building Images through Cultural Co-operation, Media Representation and Communication(pp. 129 - 146). London: Routledge.
  • Madrid-Morales, D. (2016). Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua's News Coverage of Africa. In X. Zhang, H. Wasserman, & W. Mano (Eds.),  China's Media and Soft Power in Africa: Promotion and Perceptions(pp. 79–92). New York: Palgrave.
  • Madrid-Morales, D., & Lovric, B. (2015). "Transatlantic connection": K-pop and K-drama fandom in Spain and Latin America.  The Journal of Fandom Studies, 3(1), 23–41.
  • Madrid-Morales, D. (2015). China's International Broadcasting and the Spanish Speaking World. In Q. Luo (Ed.),  Global Media Worlds and China (pp. 187–203). Beijing: Communication University of China Press.