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2003-2005


Courses: School of Communication (COMM)
College: Liberal Arts and Social Sciences

1301: Media and Society (formerly RTV 1301)
Cr. 3. (3-0). Consumer oriented study of mass communications. Provides overview of media structures, media messages, mass audiences, and impact of media on society.

1302: Introduction to Communication Theory (formerly SPCM 1361)
Cr. 3. (3-0). Prerequisite: credit for or concurrent enrollment in ENGL 1303. Perspectives in communication theory and process.

1331: Fundamentals of Public Speaking (formerly SPCM 1331)
Cr. 3. (3-0). Beginning theory and practice of informative and persuasive communication.

1332: Fundamentals of Public Speaking (formerly SPCM 1332)
Cr. 3. (1-2). Taught in large lecture and small group format. Beginning theory and practice of informative and persuasive communication.

1333: Interpersonal Communication (formerly SPCM 1371)
Cr. 3. (3-0). Theories and research relating to the initiation, growth, and deterioration of interpersonal relationships in contemporary society.

2300: Communication Research Methods
Cr. 3. (3-0). Prerequisite: MATH 1310. Social science and qualitative research methods in communication: problem formation, hypothesis testing and theory building; fundamentals of measurement; research designs and approaches; data collection and analysis; and ethics in academic and professional applications.

2310: Writing for Print and Digital Media
Cr. 3. (2-3). Prerequisites: Competent typing ability and at least a C+ in each of the following: ENGL 1304, HIST 1376 and 1378, and POLS 1336 and 1337 or equivalence. Cognitive and mechanical skills required to produce news, public relations, and advertising messages that are ethical, clear, concise, complete, compelling, and accurate. Gathering information from online and traditional sources. Laboratory required.

2320: Fundamentals of Media Production (formerly RTV 2304)
Cr. 3. (3-0). Prerequisite: COMM 1301 (formerly RTV 1301). Fundamentals of current and emerging production techniques in electronic media industries.

2322: Television Production (formerly RTV 3322)
Cr. 3. (2-3). Prerequisite: C or better in COMM 2320 (formerly RTV 2304) and consent of instructor. Television as a medium of influence and expression. Application of professional video techniques in programming. Emphasis on studio operation.

2350: Introduction to Telecommunication (formerly RTV 2303)
Cr. 3. (3-0). Prerequisite: COMM 1301 (formerly RTV 1301). Telecommunication hardware and software systems, e.g., cable, digital, satellite communication, and their effects upon industry and society.

2370: Film Appreciation (formerly RTV 2370)
Cr. 3. (3-0). Introduction to the art, technology, economics, and social aspects of film.

3310: Advanced Newswriting (formerly JOUR 3310)
Cr. 3. (2-3). Prerequisite: grade of at least C in JOUR COMM 2310 (formerly JOUR 2310). Gathering and writing news with emphasis on publishing in the student newspaper.

3311: Editing for Print and Digital Media
Cr. 3. (3-0). Prerequisite: C+ or better in COMM 2310. Editing messages such as public relations, advertising, news, and features for print, broadcast, and digital media; headline and caption writing; introduction to publication design; photo use and cropping; graphics and other visual elements.

3312: Feature Writing for Print and Digital Media
Cr. 3. (3-0). Prerequisite: COMM 2310 or consent of instructor. Developing ideas, gathering material, and producing feature reports and query letters for print and digital media..

3314: Advanced Writing and Reporting
Cr. 3. (2-3). Prerequisite: C+ or better in COMM 3311. In-depth writing and research projects on health, political, social, economic, and cultural issues within an urban environment.

3316: Electronic News (formerly RTV 3360)
Cr. 3. (3-0). Prerequisites: at least C in COMM 2320 (formerly RTV 2304) and at least C in COMM 2310 (formerly JOUR 2310), and consent of instructor. Theory and practice of assembling, writing, and presenting news for the electronic media.

3320: Audio Production (formerly RTV 3320)
Cr. 3. (2-3). Prerequisite: at least C in COMM 2320 (formerly RTV 2304) and consent of instructor. Audio as a medium of influence and expression with applied emphasis on audio production techniques used in radio, TV/cable, and film industries.

3321: Film Production (formerly RTV 3321)
Cr. 3. (2-3). Prerequisite: C or better in COMM 2320 (formerly RTV 2304) and consent of instructor. Film as a medium of influence and expression with an emphasis on motion picture production techniques.

3323: Multimedia Production I
Cr. 3. (2-3). Prerequisite: junior standing in communication, computer skills. Fundamentals aspects of computer-based multimedia production for mass media and corporate applications.

3324: Photojournalism I (formerly JOUR 3330)
Cr. 3. (2-3). Prerequisite: junior standing or consent of instructor. Techniques of taking and developing pictures for the mass media.

3326: Graphics Applications (formerly JOUR 3335)
Cr. 3. (2-3) Prerequisite: grade of at least C in COMM 2310 (formerly JOUR 2310). Application of graphics and type principles in print journalism, advertising, art, and public relations.

3327: Desktop Publishing (formerly JOUR 3340)
Cr. 3. (3-0). Prerequisite: COMM 3326 (formerly JOUR 3335) or consent of instructor. History, theory, and practice of page layout and design using a computer. Creation and manipulation of graphics for print media and use of desktop systems to produce camera-ready copy.

3328: Broadcast and Film Writing (formerly RTV 3340)
Cr. 3. (3-0). Prerequisite: consent of instructor. Script writing for the broadcast and film media.

3329: Media Performance (formerly RTV 3365)
Cr. 3. (2-3). Prerequisite: consent of instructor. Performance techniques for media professionals in news, information, commercial, and entertainment programming.

3330: Relational Communication (formerly SPCM 3330)
Cr. 3. (3-0). Prerequisite: COMM 1333 (formerly SPCM 1371) or consent of instructor. Current research and theories concerning communication processes and dynamics involved in personal and professional relationships.

3331: Communication in the Family (formerly SPCM 3331)
Cr. 3. (3-0). Prerequisite: COMM 1333 (formerly SPCM 1371) or consent of instructor. Theories and research covering communication in the development of the family with an emphasis on parent-child and sibling communication.

3332: Effective Meeting Management (formerly SPCM 3311)
Cr. 3. (3-0). Prerequisite: junior standing or consent of instructor. Procedures for planning and conducting meetings, including large conventions, board meetings, and informal committees.

3337: Argumentation and Debate (formerly SPCM 3337)
Cr. 3. (3-0). Theory and practice in the art of advocacy involving analysis, arrangement, and presentation of arguments for the purpose of decision making and social control.

3339: Advanced Public Speaking (formerly SPCM 3339)
Cr. 3. (3-0). Prerequisite: COMM 1331 (formerly SPCM 1331) or consent of instructor. Advanced experiences in research, development, presentation of public addresses with emphasis on rhetorical criticism.

3350: Media Management (formerly RTV 3350 or JOUR 3350)
Cr. 3. (3-0). Prerequisite: ECON 2305 or consent of instructor. Administration of media properties, government and labor relationships, financing, scheduling, sales, and taxation.

3352: Small Group Process (formerly SPCM 3333)
Cr. 3. (3-0). Prerequisite: COMM 1331 (formerly SPCM 1331) or COMM 1302 (formerly SPCM 1361) or COMM 3356 (formerly SPCM 3336), or consent of instructor. Principles of group dynamics with attention to problem-solving activities.

3353: Web Technologies I
Cr. 3. (3-0). Prerequisite: COMM 1301 and 2320 or consent of instructor. Introduction to the Internet, the World Wide Web, and basic transactions in the mass-communication client environment; navigation, authoring, and basic validation and submission of information across the Internet; history and social implications.

3355: Programming and Distribution in the Information Society (formerly RTV 3315)
Cr. 3. (3-0). Prerequisite: COMM 2350 (formerly RTV 2303) or consent of instructor. Survey of economic, legal, and logistical aspects of distributing radio, TV, and film programs using new technology.

3356: Business and Professional Communication (formerly SPCM 3336)
Cr. 3. (3-0). Prerequisite: junior standing. Intended for juniors and seniors in business and the professions. Communication activities in business and professional settings with emphasis on oral presentations, interviews, negotiations, and group processes.

3359: Cable Communication (formerly RTV 3386)
Cr. 3. (3-0). Prerequisite: COMM 2350 (formerly RTV 2303) and consent of instructor. History, significance, and current trends of cable communication.

3360: Principles of Advertising (formerly JOUR 3360)
Cr. 3. (3-0). Prerequisite: junior standing or consent of instructor. Advertising theories and techniques in business and related fields.

3361: Advertising Copywriting and Production (formerly JOUR 3361)
Cr. 3. (2-3). Prerequisites: COMM 2310 (formerly JOUR 2310) with grade of at least C; COMM 3360 (formerly JOUR 3360) or consent of instructor. Techniques of writing and producing advertisements.

3362: Broadcast and Cable Sales (formerly RTV 3355)
Cr. 3. (3-0). Prerequisites: COMM 3364 (formerly RTV 3310) and COMM 3360 (formerly JOUR 3360). Concepts, theories, problems, and practices of sales for broadcast stations and cable systems. Includes research, media planning, applied ratings, role of representative firms, promotion, and client negotiation.

3364: Principles of Broadcast Programming and Ratings (formerly RTV 3310)
Cr. 3. (3-0). Prerequisites: COMM 1301 (formerly RTV 1301) or consent of instructor. Broadcast and cable programming strategies and use of ratings by the communications industry.

3368: Principles of Public Relations (formerly JOUR 3380)
Cr. 3. (3-0). Prerequisite: junior standing or consent of instructor. Public relations theories and techniques in business, government, and the social services.

3369: Public Relations Writing (formerly JOUR 3381)
Cr. 3. (3-0). Prerequisites: COMM 2310 (formerly JOUR 2310) with grade of at least C; COMM 3368 (formerly JOUR 3380), or consent of instructor. Preparing memoranda, releases, reports, publicity features, public service announcements, speeches, and other specialized writing.

3370: History of Cinema (formerly RTV 3370)
Cr. 3. (3-0). The evolution of film form, content, technology, and economics with special emphasis on American films.

3371: History of Animation in Mass Communication (formerly RTV 3371)
Cr. 3. (3-0). Prerequisite: consent of instructor. Techniques of animation in visual communication.

3372: Gender and Media (formerly RTV 3335)
Cr. 3. (3-0). Examination of historical and current portrayals of gender and gender issues in communication media.

3375: International Communications (formerly RTV 3375)
Cr. 3. (3-0). Prerequisite: consent of instructor. Comparative study of world communication systems, government policies, and economic systems.

3376: Media Effects (formerly RTV 3330)
Cr. 3. (3-0). Prerequisites: COMM 1301 (formerly RTV 1301) or consent of instructor. Effects of media upon individuals, institutions, and societies through the literature of communication.

3379: Popular Culture and the Mass Media (formerly JOUR 3390 or RTV 3390)
Cr. 3. (3-0). Prerequisite: junior standing or consent of instructor. Examination of the cultural content and contributions of the mass media with emphasis on the role played by the mass media in the shaping of modern society.

3380: Electronic Field Production (formerly RTV 3380)
Cr. 3. (2-3). Prerequisites: COMM 3382 (formerly RTV 3382) and consent of instructor. Single camera video production and electronic post-production theories and techniques applied to the creation of information and entertainment programs.

3381: Advanced Film Production (formerly RTV 3381)
Cr. 3. (2-3). Prerequisites: COMM 3321 (formerly RTV 3321) and consent of instructor. Film as a medium of influence and expression, with applied emphasis on advanced motion picture production techniques to non-theatrical film.

3382: Intermediate Television Production (formerly RTV 3382)
Cr. 3. (2-3). Prerequisite: COMM 3322 (formerly RTV 3322) and consent of instructor. Intermediate television production techniques with an emphasis on directing studio multiple camera productions.

3383: Nonlinear Editing
Cr. 3. (2-3). Prerequisite: COMM 2322 or consent of instructor. Introduction to computer-based nonlinear editing using integrated software packages.

3399:4399: Senior Honors Thesis
(formerly JOUR 3399, 4399, RTV 3399, 4399, or SPCM 3399, 4399)
Cr. 3 per semester. Prerequisites: approval of chair, a 3.25 grade point average in the major, and a 3.00 cumulative average.

4110: Journalistic Interviewing (formerly JOUR 4110)
Cr. 1. (1-0). Prerequisite: COMM 3310 (formerly JOUR 3310) or consent of instructor. Specialized study of principles and techniques of journalistic interviewing including interviewing and writing experience.

4112: Investigative Reporting (formerly JOUR 4120)
Cr. 1. (1-0). Prerequisite: COMM 3310 (formerly JOUR 3310) or consent of instructor. Study of investigative reporting techniques, focusing on access to government records and documents, and gathering and examining material related to public issues.

4114: Business Reporting (formerly JOUR 4140)
Cr. 1. (1-0). Prerequisite: COMM 2310 (formerly JOUR 3310) or COMM 3361 (formerly JOUR 3361) or COMM 3369 (formerly JOUR 3381) or consent of instructor. Specialized study of reporting and writing of business and financial news, including practical field experience.

4198:4398: Special Problems
(formerly JOUR 4198, JOUR 4398, RTV 4198, RTV 4398, or SPCM 4198, SPCM 4398)
Cr. 1 or 3 per semester or more by concurrent enrollment. Prerequisite: approval of the Director of Undergraduate Studies.

4303: Communication Law and Ethics
Cr. 3. (3-0). Prerequisite: junior standing or consent of instructor. Developments changing communication: legislative, legal and ethical issues relative to First Amendment rights and philosophical issues.

4310: Opinion Writing (formerly JOUR 4310)
Cr. 3. (3-0). Prerequisite: COMM 3310 (formerly JOUR 3310) or COMM 3361 (formerly JOUR 3361) or COMM 3369 (formerly JOUR 3381) or consent of instructor. Preparing elements of editorial page, research, and writing of commentaries, columns, and editorials.

4313: Reporting of Public Affairs/Urban Problems (formerly JOUR 4321)
Cr. 3. (3-0). Prerequisite: COMM 3310 (formerly JOUR 3310). News coverage of politics, the legal system, education, and government institutions and their publics in the context of specific urban economic and social problems.

4314: Social Issues in Journalism (formerly JOUR 4322)
Cr. 3. (3-0). Prerequisites: junior standing or consent of instructor. Societal problems as portrayed in the press and electronic media. The role of journalism and its impact on social issues. Interaction between public discourse and its social, political, economic, and cultural context.

4315: Freelance and International Reporting (formerly JOUR 4330)
Cr. 3. (3-0). Prerequisites: COMM 3310 (formerly JOUR 3310) or consent of instructor. Professional writing for magazines and newspapers in domestic and foreign markets. National and international print media as well as the reporting corps in comparative perspective.

4316: Advanced Electronic News (formerly RTV 4360)
Cr. 3. (2-3). Prerequisites: COMM 3316 (formerly RTV 3360) and consent of instructor. Advanced study and exercises in writing, producing, and presenting electronic news.

4320: Media Production Workshop I (formerly RTV 4320)
Cr. 3. (2-3). Prerequisite: COMM 3380 (formerly RTV 3380) or COMM 3381 (formerly RTV 3381) or COMM 3382 (formerly RTV 3382), and consent of instructor. Application of various media production techniques to a specific production.

4322: Television Producing and Directing I (formerly RTV 4322)
Cr. 3. (2-3). Prerequisites: COMM 3380 (formerly RTV 3380) and consent of instructor. Creative problems in producing and directing professional level television programming for broadcast purposes.

4323: Multimedia Production II
Cr. 3. (3-0). Prerequisite: COMM 3323 or consent of instructor. Analysis of computer-based interactive multimedia as it relates to mass communication: graphic design of interactive games using multimedia technology.

4328: Broadcast and Film Dramatic Writing (formerly RTV 4340)
Cr. 3. (3-0). Prerequisite: consent of instructor. Principles, methods, and problems in writing dramatic scripts; readings in the dramatic literature of broadcasting and film.

4331: Persuasion (formerly SPCM 4331)
Cr. 3. (3-0). Prerequisites: six semester hours in speech communication or consent of instructor. Theories, methods, and ethics of persuasion.

4335: Crisis Communication (formerly SPCM 4345)
Cr. 3. (3-0). Prerequisite: COMM 1333 (formerly SPCM 1371) or consent of instructor. Advanced interpersonal communication concepts dealing with relationship disintegration and crisis intervention.

4336: Social Cognition and Communication (formerly SPCM 4350)
Cr. 3. (3-0). Prerequisite: COMM 1333 (formerly SPCM 1371) or consent of instructor. The impact of judgment and attribution processes and the influence of awareness on verbal and nonverbal communication behavior.

4337: Television and the Family (formerly SPCM 4360)
Cr. 3. (3-0). Prerequisites: COMM 1333 (formerly SPCM 1371) and COMM 1301 (formerly RTV 1301) or consent of instructor. Television portrayals of the family and the processes and relational consequences associated with family use of television.

4338: The Family in Popular Culture (formerly SPCM 4361)
Cr. 3. (3-0). Prerequisites: COMM 1333 (formerly SPCM 1371) and COMM 1301 (formerly RTV 1301) or consent of instructor. Portrayal of family in popular media, including comics, radio, movies, television, and music, and how those popular images influence the expectations that audiences construct about family life and family relations.

4339: Methods of Communication Improvement (formerly SPCM 4391)
Cr. 3. (3-0). Prerequisite: 21 semester hours in COMM or consent of instructor. Research, principles, strategies, and theories related to improving the understanding of communication principles and skills in others.

4350: Case Studies in Media Management (formerly JOUR 4350 or RTV 4350)
Cr. 3. (3-0). Prerequisite: COMM 3350 (formerly RTV 3350 or JOUR 3350) or consent of instructor. Case studies used for solving various problems of media management.

4353: Web Technologies II
Cr. 3. (3-0). Prerequisite: COMM 3353 or consent of instructor. Mass communication and the Internet: advanced tools for publishing corporate communication in cyberspace.

4355: Organizational Communication (formerly SPCM 4335)
Cr. 3. (3-0). Prerequisite: six hours in communication courses or consent of instructor. Theory and research associated with the study of communication in complex organizations.

4356: Applied Organizational Communication (formerly SPCM 4336)
Cr. 3. (3-0). Prerequisite: COMM 4355 (formerly SPCM 4335) or consent of instructor. Application of organizational communication theories and concepts within an organizational context.

4357: Intercultural Communication and Organizations (formerly SPCM 4337)
Cr. 3. (3-0). Prerequisite: COMM 4355 (formerly SPCM 4335) or consent of instructor. Theory and practice of intercultural communication as it affects organizational behavior. Effects of cultural diversity on communication within multicultural organizations. Impact of intercultural interactions on communication in organizations.

4358: Bargaining and Negotiation (formerly SPCM 4340)
Cr. 3. (3-0). Prerequisite: COMM 4355 (formerly SPCM 4335) or consent of instructor. The role of communication in bargaining and negotiation within organizational settings.

4360: Media Planning and Placement (formerly JOUR 4360)
Cr. 3. (3-0). Prerequisite: COMM 3360 (formerly JOUR 3360) or consent of instructor. Advertising planning and placement with reference to audience segments and media sources.

4361: Advertising Campaigns (formerly JOUR 4361)
Cr. 3. (2-3). Prerequisites: COMM 3361 (formerly JOUR 3361) and COMM 4360 (formerly JOUR 4360) or consent of instructor. Application of creative, media, and strategic advertising principles in developing a complete advertising campaign.

4362: Rhetorical Strategies of Social and Political Campaigns (formerly SPCM 4332)
Cr. 3. (3-0). Prerequisite: COMM 4331 (formerly SPCM 4331) or consent of instructor. The persuasive theories, strategies, and practices of selected contemporary campaigns, such as civil rights and problems of the community and environment.

4364: Rhetoric and Criticism of Public Relations Discourse (formerly SPCM 4334)
Cr. 3. (3-0). Prerequisites: six semester hours in Public Relations or consent of instructor. Critical examination of the rhetorical processes of public relations discourse.

4365: Digital Public Relations and Advertising
Cr. 3. (3-0). Prerequisites: COMM 3353 or equivalent skills and either COMM 3360 or 3368. Incorporation of the Internet into Public Relations and Integrated Marketing Communications. Advertising models, promotion activities, relationship marketing, research methodology, web audience measurement and Internet user characteristics and behavior.

4367: Issues Management (formerly SPCM 4333)
Cr. 3. (3-0). Prerequisite: COMM 4331 (formerly SPCM 4331) or consent of instructor. Examines the communication strategies used by major organizations to influence public policies.

4368: Public Relations Campaigns (formerly JOUR 4380)
Cr. 3. (3-0). Prerequisites: COMM 3368 (formerly JOUR 3380) and COMM 3369 (formerly JOUR 3381) or consent of instructor. Public relations campaign strategies and case histories, including the design of a public relations program for selected clients.

4370: Social Aspects of Film (formerly RTV 4370)
Cr. 3. (3-0). Prerequisite: three advanced hours in communication. An examination of the social context in which films are produced and exhibited including film censorship, audience attitudes and behavior, and content analysis.

4371: Journalism as a Literary Form (formerly JOUR 4371)
Cr. 3. (3-0). Prerequisite: consent of instructor. Analysis and practice of journalism as a contemporary literary form.

4372: Media, Power, and Society (formerly JOUR 4370)
Cr. 3. (3-0). Prerequisite: senior standing or consent of instructor. Critical studies in media as a social force in modern society.

4374: Press in the Twentieth Century (formerly JOUR 4386)
Cr. 3. (3-0). Prerequisites: COMM 3310 (formerly JOUR 3310) and one of the following: COMM 3379 (formerly JOUR 3390), COMM 4375 (formerly JOUR 4335), COMM 4372 (formerly JOUR 4370), COMM 4371 (formerly JOUR 4371). Analyzes role and nature of the press, including early muckraking, growth of chains and suburban dailies, trends in journalism and concentration of ownership, geo-political context of news, and new technologies.

4375: Propaganda and Mass Communication (formerly JOUR or RTV 4335)
Cr. 3. (3-0). Prerequisites: COMM 1301 (formerly RTV 1301) or consent of instructor. History, theory, development, and impact of propaganda as a controversial mass communication strategy for influencing public opinion.

4376: Economic Aspects of Mass Communication (formerly RTV 4315)
Cr. 3. (3-0). Prerequisites: C or better in COMM 2320 (formerly RTV 2304); COMM 3355 (formerly RTV 3315); or consent of instructor. Economic, legal, and logistic considerations in mass communication production, distribution, and exhibition in theatrical, television, and cable markets.

4378: The Social Impact of New Information Technology (formerly RTV 4387)
Cr. 3. (3-0). Prerequisite: COMM 2350 (formerly RTV 2303) or consent of instructor. Advanced study and analysis of the cultural and social impact of contemporary communication/information technology.

4379: Television and Culture (formerly RTV 4390)
Cr. 3. (3-0). Prerequisite: COMM 1301 (formerly RTV 1301) or consent of instructor. Television as an integral aspect of modern culture, including the institutional structure, the narrative and symbolic content forms, and current methods of textual analysis.

4380: Media Production Workshop II (formerly RTV 4380)
Cr. 3. (2-3). Prerequisites: COMM 4320 (formerly RTV 4320) and consent of instructor. Application of various media production techniques to a specific production.

4382: Television Producing and Directing II (formerly RTV 4382)
Cr. 3. (2-3). Prerequisites: COMM 4322 (formerly RTV 4322) and consent of instructor. Creative problems in producing and directing professional-level television programming for broadcast purposes.

4392: Professional Internship (formerly JOUR 4392, RTV 4392, SPCM 4392)
Cr. 3. Prerequisites: senior standing and approval of the School of Communication. Students interested in internships must contact their academic advisor. Assigned work experience outside the School of Communication and in cooperation with supervisors at media in Houston and across the nation.

4397: Selected Topics in Communication (formerly RTV 4397, JOUR 4397 or SPCM 4397)
Cr. 3. (3-0). Prerequisite: advanced standing in Communication, and consent of instructor. May be repeated for credit with approval of advisor when topics vary. Intensive study with reading and discussion in a selected area of communication.

 


Files Archived: Friday, April 28, 2005