3336: Elements of Marketing Administration
Cr. 3. (3-0). Prerequisite: junior standing. Marketing orientation of the
political, social, legal, and economic environments. Development of marketing
programs incorporating these perspectives. Formulation of strategies for the
design, pricing, channels, and promotion of products/services.
3337: Professional Selling (formerly MARK
4366)
Cr. 3. (3-0). Prerequisite: Credit for or concurrent enrollment in MARK
3336. Basic concepts of selling.
3399: 4399: Senior Honor
Thesis
Cr. 3 per semester. Prerequisites: approval of department chair and Bauer
College's Office of Student Services.
4198:4298:4398:
Special Problems
Cr. 1-3 per semester. Prerequisites: junior standing and approval of chair.
4338: Information for Marketing Decisions
Cr. 3. (3-0). Prerequisites: DISC 3331
or equivalent and MARK 3336.
Overview of research methods and major information needs in marketing decisions.
4339: Database Marketing
Cr. 3. (3-0). Prerequisites: MARK
4338 or DISC 3376. The use of database
information to guide marketing decisions.
4362: Applied Buyer Behavior
Cr. 3. (3-0). Prerequisite: MARK
3336. The applications of buyer behavior in the execution of marketing strategy.
4363: International Marketing
Cr. 3. (3-0). Prerequisite: MARK
3336. Concepts and strategies in international marketing.
4365: Electronic Commerce
Cr. 3. (3-0). Prerequisite: MARK
3336. Models, issues, theories, and Internet resources related to electronic
commerce.
4367: Advertising and Promotion Management
Cr. 3. (3-0). Prerequisite:
MARK 3336. Concepts and problems
in advertising decisions.
4373: Advanced Professional Selling
Cr. 3. (3-0). Prerequisites: MARK
3337 and approval of coordinator. Advanced selling including negotiation
skills and buying behavior.
4374: Sales Management
Cr. 3. (3-0). Prerequisites: MARK
3337 and approval of coordinator. Managing sales personel, defining sales
territories, sales forecasting and budgeting issues.
4375: Key Account Selling
Cr. 3. (3-0). Prerequisites:
MARK 3337
and approval of coordinator. Selling to key accounts and complex enterprises. Account segmentation,
strategic account plans, and the complex sales cycle.
4376: Sales Force Automation
Cr. 3. (3-0). Prerequisites: MARK
3337 or DISC 3376 and approval
of coordinator. Systems and software used to support and enhance selling and
sales management.
4389: Marketing Strategy
Cr. 3. (3-0). Prerequisite: MARK
3336. Selling products and services to business and consumer markets.
4396: Marketing Internship
Cr. 3. (3-0). Prerequisites:
MARK 3336
and approval of department chair. Internship in selling or marketing. Written reports required.