Frontier Fiesta is the University of Houston's oldest and proudest tradition. Established in 1940, it began as a festival to promote the University of Houston when the University first moved from downtown Houston to its present location.
Every year, the Frontier Fiesta Association gives scholarships to deserving incoming freshman and current UH students. These scholarships not only reward academic achievement, but also recognize outstanding efforts in community service.
Each year, Frontier Fiesta awards scholarships to incoming freshman based not only on academic and community achievements, but also recognizes outstanding efforts in leadership.
The Cook–Off is the largest source of community participation at Frontier Fiesta. Over forty teams from alumni associations and outside organizations come to compete in the six categories of pinto beans, beef brisket, chicken, chili, fajitas, and pork ribs. Trophies are awarded to the first, second, and third place of each category, and in addition to a trophy, for the brisket category, a $1000 cash prize is awarded for first place, $600 cash prize for second place, and $400 cash prize is awarded for third place. Trophies and cash prizes are awarded at a ceremony held on Saturday night.