Course Listings

In order to accommodate working professionals, all classes are held in the evenings, Monday through Thursday from 5:30pm-8:30pm. Please note course codes and titles subject to change. Please refer to the Graduate Course Catalogue for schedule details.

CORE CURRICULUM COURSES - 15 credit hours must be chosen from the following:

PUBL 6310 – Administrative Theory (3 credit hours)

ARLD 6310 – Fundraising for the Arts (3 credit hours)

PUBL 6395 – Non-Profit Management (3 credit hours)

ARLD 6315 – Public Relations and Marketing in the Arts (3 credit hours)

ARLD 6300/Course ID: 048505 – Fundamentals and Strategic Planning for the Arts (3 credit hours)

ARLD 6320 – Financial Management for the Arts (3 credit hours)

ARLD 6395 – Selected Topics in Arts Leadership (3 credit hours)

ELECTIVE COURSES - 15 credit hours may be chosen from the following and are highly recommended but not required. Students may select elective course from departments outside of the Arts Leadership Program:

ARLD 6350 – Entrepreneurship and Alternative Business Models in the Arts (3 credit hours)

ARLD 6330 – Technology and the Arts (3 credit hours)

ARLD 6360 – The Arts and Community Engagement (3 credit hours)

ARLD 6340 – Law and the Arts (3 credit hours)

ARLD 6395 – Selected Topics in Arts Leadership (3 credit hours)

ARLD 6398 – Independent Study (3 credit hours)

SCHEDULE

Fall 2014

ARLD 6350 – Entrepreneurship and Alternative Business Models in the Arts

Course explores new business models in arts and culture and the skills necessary to start an arts-related venture, build a business plan, and identify funding to get ventures off the ground.

ARLD 6320 – Financial Management for the Arts

Course investigates fundamental concepts of financial theory and applies to the management of Arts Organizations; concepts include financial statement analysis, profit planning, sources and forms of financing, budgeting and business valuation.

ARLD 6330 – Technology and the Arts

Course explores intersections of art and technology across interdisciplinary practices. Through readings, viewings, projects, critiques, and guest presentations, students examine technologically mediated art as well as new media and research.

PUBL 6310 /Course ID: 018027 – Administrative Theory

The course establishes the theory base for the field of public administration by introducing students to a comprehensive set of historical and current theories, concepts, and approaches in public administration. The course will focus on theory in readings, and it will incorporate the application of theory in class discussions about current events and class papers. In the end, students should have a greater understanding of administrative theory and be able to apply it to the practice of public administration.

ARLD 6310/Course ID: 048506 – Fundraising for the Arts

The course serves as an introduction to fundraising strategies for leaders of the arts and provides a comprehensive overview of the fundraising process for non-profit organizations. Students are introduced to basic terminology and concepts in the field; relationship building, the solicitation process, the grants process, major gifts process, the annual campaign, corporate giving and the role of planned giving within an organization’s overall fundraising efforts.

ARLD 6395/Course ID: 048509 – Selected Topics in Arts Leadership-Leading the Turnaround

An intensive study of the current roles and expectations of art and culture leaders, students use case studies to explore major themes, challenges and trends in arts management. Students will acquire knowledge of basic rules and broad ideas for "turning around" distressed arts organizations, revitalizing dated concepts in arts management, managing organizational growth, planning leadership successions and keeping arts organizations strong through challenging economic times.

Spring 2015

ARLD 6360 – The Arts and Community Engagement

Course explores connecting the arts with community need in an effort to learn about issues of common concern including arts education, activism, public art and community development.

ARLD 6340 – Law and the Arts

Overview of legal issues in the arts subjects including copyright, fair use and appropriation of images/sounds. Students examine moral rights of artists, freedom of speech, privacy cultural and intellectual property.

PUBL 6395/Course ID: 024595 – Non-Profit Management

This course is designed to facilitate an understanding of non-governmental service/advocacy organizations, or “nonprofit organizations”, and the management and leadership skills required to effectively organize, maintain, and grow them. The class will explore the day-to-day management practices required of nonprofit leaders, as well as the leadership qualities required to keep the organization relevant and thriving.

ARLD 6315/Course ID: 048507 – Public Relations and Marketing in the Arts

Introduction to public relations and marketing for leaders of arts organizations, this introductory course surveys a variety of techniques, from audience research and campaign development to advertising and branding, and emerging online tools. Basic strategies of public relations will be explored along with methods for making the most of social media platforms to develop and deepen customer relationships. The course will cover marketing principles as they relate to building, maintaining and developing audiences for performing and visual arts organizations

ARLD 6300/Course ID: 048505 – Fundamentals and Strategic Planning for the Arts

The course will serve as an introduction to strategic planning for leaders of arts organizations encouraging students to determine the importance of planning and decision making, creation of mission, vision and value statements; and the development of a complete strategic plan. The course will address the importance of strategic thinking, change management and leadership.