Campus Communicators is a group of communication, marketing, design, and development professionals from various UH System colleges, departments, and business units. Meetings are held the third Wednesday of each month to spread information, discuss university and system initiatives, and contribute to policy making. If you would like to be involved in the group and attend meetings, please contact Brandy Holmes.
Attended the 11/20/2013 Meeting:
- Amanda Sebesta
- Ashley Olheiser
- Ashriel Dunham
- Carrie Criado
- Eric Dowding
- Enita Torres
- Jaime Questell
- Jeff Sutton
- Jeylan Yassin
- JoAnne Davis-Jones
- Julia Brown
- Kathy Major
- Kathy Patnaude
- Kimberly Davis
- Lea Stewart
- Lisa Rose
- Maribel Salazar
- Marilyn Jones
- Mark Smith
- Martha Hayes
- Nerissa Lawford
- Nicole Romano
- Paula Leveston
- Rachel Adams
- Robert Cremins
- Sarah Borders
- Scott Mason
- Stephen Jablonski
- Taylor Nussbaum
- Tiffany Norman
- Troy Gillaspia
- Vanessa Colchado
Brandy Holmes: Our new AVP has arrived! Richie Hunter started November 4 and is looking forward to meeting all of you. Due to her schedule, we need to change the date of our next meeting. Let’s take a vote. (NOTE: December’s meeting will be on the 11th from 2:30 – 3:30PM in Melcher 129). We are now going to hear what’s been going on with student housing/residential life.
Ashriel Dunham: (shows a PowerPoint presentation). We are trying to be more video focused in the campaigns. Spring housing registration opened in early October; there are rooms still available in Cougar Village I, Cougar Village II, Moody Towers, and the Quadrangle. For student signup, please go to AccessUH and locate the “MyHousing” tab and then “priority signup”. Priority Fall ’14 signup ended on the 21st of November. The timing is different from previous years. Signing up early helps retain current residents, capture new students, and keeps us level with our competitors who also have early signup. SHRL (Student Housing Residential Life) changes include a $50 non-refundable application fee and $300 prepayment, which the student will get back in a couple weeks versus when they move out. A great thing about these new changes is that students can now go online prior to choosing a room and choose their roommate, tours, or register for housing. Please check out our video that is currently available on our webpage.
Brandy Holmes: Thank you, okay now we are going to talk about the story database. If you attended last month’s meeting you will know this is a tool our team is building to house the great content you produce and a system to take in any leads. If you can get a lead but don’t have the time to write a story, we will be happy to take the lead and move with it. Please email email@example.com. Last month you asked us for specific stories that we might need. This month, we have three specific needs for advertising. We need an alumni who owns/runs their own business, a student who volunteers in the Houston area (prefer an undergrad), and an alumni who lives/works in Houston. On those leads, we need basic contact information but please contact them first and ask them if it okay for us to get in touch with them. Then let us know how we should contact them–via phone or email.
Question: Is there an age limit?
Brandy Holmes: No. We have a perfect example of a submission of existing stories from Kathy at NSM. She nailed it; a simple list of links of her published stories. We are working on the user interface and are going into beta testing. Once testing is complete, we are hoping to launch the database in early 2014. Okay, now let’s talk about brand rollout. We will keep adding images to the download zone, (images.uh.edu is tedious to say, so now we’re calling it “the download zone”). The graphic standards website is coming along very well; we know there are questions, so we want to make sure we have it right. We probably won’t launch before Thanksgiving, but want to launch in December. We will be posting approved and non-approved color combinations to be used as backgrounds for logos. Are there any questions?
Maribel Salazar: I have to ask about the fonts, but I know you will get to it.
Brandy Holmes: Yes, we just got Milo for print and web. It will be distributed in the next two weeks. At least one person in every college will receive them. General Counsel is working with Hoelfer Frere-Jones. We are hopeful there will be positive traction very soon. Okay, now for the timeline. I mentioned the graphics standards website will launch in December. We are still working on Phase I items and rebranding projects. Are there any questions?
Brandy Holmes: We’ve seen great stuff coming through ad approval. I’ll share a few examples here (E-postcard, website, business cards, and merit badges were shown). That’s all I have for projects, we have a few general announcements, but first, does anyone have information to share?
Michelle Robinson: The Best Christmas Pageant Ever will be held at the Wortham Theater over Thanksgiving weekend. More information can be found on the UH calendar. We will be having our second annual family holiday with photos with Santa, cookie decorating, and fun. It’s all about Santa and Christmas. This will be in the Wortham Theater (Bldg. 507) this Friday, Saturday, and Sunday.
Robert Cremins: Mike Emery wrote a really nice story on the front page of the UH webpage about the works of Albert Camus. The Camus event will be hosted on Nov 21-22 to mark the centenary of Albert Camus’ birth on November 7, 1913.
Maribel Salazar: We’ve launched a research blog and helped launch the obesity center website which will now report to the Division of Research.
Brandy Holmes: Please email the blog link to firstname.lastname@example.org so we can find leads for stories. Okay, so I mentioned Richie Hunter is here. She is going through an epic onboarding process and has met with some of the Deans already. Please come to the December meeting to meet her. Regarding the brand, we are getting design questions from a lot of different places, “How do you ‘jump in’ with the brand”, “How do we work with graphic elements and fonts?” We were wondering if it would be helpful to have a design workshop once or twice a month to go over things and get personalized 1:1 feedback on how to work with the brand. What do you think?
Comment: This is along the same subject, but a little sideways. Something that would really help me is if you could show us a copy of approved items on the website so we can look at what has been approved and what being accepted.
Brandy Holmes: That’s planned for Phase 2 of the graphic standards website, once we have several representative examples. We will be posting brochures, posters, post cards etc. in the brand.
Maribel Salazar: Are you going to be providing any customized web buttons that we can use, maybe a fill-in-the-blank format?
Brandy Holmes: We are creating graphic elements for projects we have in our portfolio.
Enita Torres: Let’s talk about it so we can see, it might not be right on deck, but let’s talk about it.
Brandy Holmes: If we had these design workshops twice a month, would you all prefer to have it as a working lunch or as an end-of-day meeting?
Brandy Holmes: Okay, we’ll test it out for a few months to see how much it helps.
Enita Torres: We will bring it up in the UH Designers meeting as well.
Brandy Holmes: A couple of things for ad approval. The use of background colors with the logo will be addressed on the new graphic standards website. It’s one thing our ad approval team will start focusing on once the site is live. Also, we have been expecting this grey period while we all work in the new brand. We are having discussions about what works in the brand and what doesn’t. We’ve noticed there have been a lot of last minute stuff trying to be placed in the brand. Please keep in mind that it takes more time to work in the brand with ad approval. It takes time to get this right. We are not changing our turnaround timeframe, but to better help you find your way in the new brand, please allow more time for the ad approval process. Any questions?
Rachel Adams: When we are doing posters and other things we use student testimonials and voice. But it might not match the voice of the brand. What do you suggest?
Brandy Holmes: We don’t always use quotes verbatim. Sometimes we edit for the voice, but not the content or intent. Just make sure the quotes are approved prior to sending them out.
Anything else? Okay, see you all in December!