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Cliff Redd

Associate Vice Chancellor/Associate Vice President
for Development

Cliff Redd, Associate Vice Chancellor/Associate Vice President for University AdvancementReynolds “Cliff” B. Redd, Jr. is a fifth generation Texan who has recently returned to his native roots of Houston, TX, after spending the last 38 years serving in leadership roles at the highest level of non-profit management and academic advancement. Fondly known throughout the state as “Cliff,” Redd is a tireless community leader well known not only for his exceptional achievements in fundraising, but also his good-natured, welcoming personality. Redd joined the University of Houston staff as the Associate Vice President for University Development for the Division of University of Advancement in May 2012.

Most recently, Redd served as the Executive Director of Development for the College of Natural Sciences in the Dean’s Office, at the University of Texas, Austin. Redd was the lead fundraiser in procuring all major gifts while maintaining constituent relations. He worked closely with the department chairs from each of the schools, as well as with the Dean and Advisory Board, to formulate funding priorities and advance major/ transformational gift opportunities. He also created a college-wide fundraising and communication plan.

In 2004 Redd was named the Executive Director of the Joe R. and Teresa Lozano Long Center for the Performing Arts where he quickly became the city’s best known arts advocate as he worked tirelessly to raise over $83 million dollars to construct and maintain the Long Center, which opened in 2008. Casting the artistic vision with a community-based mission and overseeing all operations of the Center was only part of Redd’s defining role. He hired and trained a new staff of 50, plus 800 volunteers, established operating policies and rental rates, successfully executed a 3-year rental agreement with the three founding resident companies, built an annual donor base from ground zero, launched a social media campaign and online giving, created a concierge service for major donors, had 4,700 capital campaign donors, mostly through personal contacts, individual solicitations, and fundraising events, and created an innovative customer service model. After Redd’s six years at the helm, the Long Center boasts the highest caliber acoustics and serves as the permanent home of the Austin Symphony, Ballet Austin, the Austin Lyric Opera, and over 200 small, mid-sized, and emerging local arts institutions.

Redd’s history in the theatre goes back to his youth. At the age of 20, he started his own company, Theatre Arlington. By the end of his 17-year tenure at the theatre, Theatre Arlington was a financially healthy, creatively thriving, regional theatre that is still in operation today. Redd then moved on to become the highly successful executive director of Shakespeare Festival of Dallas during the 1990’s, where he took the organization from debt to profitability. He eventually left Shakespeare Festival of Dallas to run the Art Centre of Plano which is where the Long Center search team found him in 2004.

Redd has earned recognition by the Texas Commission on the Arts, Dallas Morning News, The 500, Inc. as the Top Funding Recipient and the City of Dallas, Office of Cultural Affairs. In 2010 he received the Distinguished Service Award from the City of Austin, and was also named Director Emeritus of The Long Center for the Performing Arts by the Center’s Board of Trustees. He has provided fundraising seminars to 30+ non-profits and the University of Texas Development Department, and he is the past president of both Texas Non-Profit Theatres and Stonewall Professional and Business Association. He teaches continuing education programs and management seminars, and has directed more than 70 critically acclaimed contemporary, classical and musical productions. Redd has served on the Peer Review Panel for the Texas Commission on the Arts, numerous Executive Search Committees, and in leadership positions on numerous committees to develop city arts plans and public funding procedures including the CreateAustin Plan, the Comprehensive Plan for Austin and the Downtown Austin Plan.

Redd attended several universities in Texas including University of Texas at Austin, Southwestern University and North Texas State.