Associate Vice President for Marketing & Communication and Associate Vice Chancellor for Marketing & Communication for the UH System
Karen Clarke is responsible for marketing and brand management, university communication, media relations, development communications, web, multimedia and creative services for the third-largest public university in Texas. As the chief strategist for the university’s branding and marketing campaign, she is a passionate advocate for UH pride and “brand love.” In 2011, UH was elevated to a Tier One public research university by the Carnegie Foundation for the Advancement for Teaching. Additionally, UH was recognized for excellence in undergraduate education by the Princeton Review, which named UH one of the “nation’s best colleges.” Under her leadership, UH Marketing and Communication has been recognized with more than 100 awards for excellence from professional associations like the American Marketing Association, Public Relations Society of America and International Association of Business Communicators. She has served as associate vice chancellor for the UH System and associate vice president for marketing and communications at UH since 2007.
Clarke previously served in a marketing and communication role at the University of South Florida and the University of Miami. She has also served as director of corporate communications at the Depository Trust & Clearing Corporation and was a senior account director for Hill & Knowlton. She was a reporter and editor for the Florida TODAY newspaper and Gannett News. Clarke earned a B.S. in journalism and Latin American Studies from the University of Florida and is pursuing a master’s degree in higher education administration.